Think about the bloggers and columnists you read – or the Twitter and Instagram influencers you consider must-follows. Why do you keep tabs on these people and gobble up every word they say, whether you agree with their take or…

Think about the bloggers and columnists you read – or the Twitter and Instagram influencers you consider must-follows. Why do you keep tabs on these people and gobble up every word they say, whether you agree with their take or…