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At Bowe Digital, our resolutions as individuals and a team are in place for 2021! (Insert Rocky theme here!) If you are anything like us, you are pumped to hit the ground running. You have been training for this your whole life. The new year is before you like a winding road, and you can’t wait to use every twist and turn to your advantage!

Have you considered your marketing plans for this year? Each day is an opportunity to tell everyone about your business, and like Rocky, you need a plan in place to be the champ! It takes a little training, but here are some ideas that will help you knock out your goals to become a marketing champion!   

Resolving to do even one tip from above betters your ability to communicate with the most important people in your corner...your customers. If you need some more support, contact Bradley Erb at He and the other members of the team are ready to cheer you on and can help with websites, social media and promotional material! Reach out because we are ready to fly now...just like Rocky.

Keeping up with the technological times can feel overwhelming, but podcasting opens up your small business to brand-new, marketing audiences. With some background knowledge and a little bit of practice, you can create a valuable resource for your audience and you.

Why choose podcasting? People are looking for connections these days, and podcasts often develop loyal audiences who share what they heard with their friends and family. From these connections, online communities are often created on social media platforms, and your success grows with each comment, like and share. 

Still not convinced podcasts could be for you and your company? Check out the following statistics concerning the overwhelming reach podcasts have:

Podcasting also gives you a chance to show what you know. (When you have a minute, take a listen to Guaranty Goodness...a podcast hosted by Wendy Ethen, the president of Guaranty Commercial Title.) Regardless of your product or services, you are an expert in your field, and you know some stuff! Why not take the opportunity to share your story and put yourself out there as a thought leader in your community? Building your business is your passion, and sharing why you do what you do with your listeners brings interest on a personal level. 

There are many podcasting tools out there that can help you get started, and it might seem a little overwhelming. The Bowe Digital team is here to help you sort it all out, and we can’t wait to work with you. Contact Bradley Erb at for more information about partnering with Bowe Digital for your podcasting needs.