AI is one of many tools in our toolbox that we may use to spark ideas, speed up research or develop content, but our writers are always in the driver’s seat. Real people who work to understand your brand's voice, goals and story ultimately create every piece of customized content we produce for our partners. We only use thoroughly vetted tools, and we’ll never sacrifice quality or the protection of your data.
Our Principles:
We’re committed to using AI responsibly. That means:
- AI helps us work smarter and faster, but final decisions and creative judgment are always made by our team.
- Privacy comes first. We don’t input sensitive data into unvetted tools, and we always follow privacy best practices.
- AI supports our ideas, but it will never generate final partner work. Every piece of content is ultimately written and customized by our team.
- Just about everything has incorporated some form of AI feature by now. That’s why we keep learning. This policy will evolve as our tools and team grow.
Approved AI Tools
Here’s what we currently use AI for, and the tools we trust to help us do it well:
Content Ideation, Brainstorming, Outlining and Creation
Tools: Jasper, ChatGPT
- Use for generating ideas, first drafts, outlines and creative inspiration. Final content is always written, reviewed and edited by a human.
Content Research and Organization
Tools: Jasper, ChatGPT, Perplexity AI
- Used to gather background info and organize thoughts, followed by verification and thorough vetting.
SEO Keyword Research and Optimization
Tools: Jasper
- Used to help identify keyword opportunities and improve visibility for our partners’ digital presence.
Editing, Spelling and Grammar
Tools: Jasper, Grammarly
- Helps us identify common mistakes and errors, but every piece of content is closely reviewed and edited by a member of our content team.
Brand Voice Consistency + Development
Tools: Jasper
- Used to help refine and maintain tone of voice and consistency for our partners across all of their marketing channels.
Design Assistance + Consistency
Tools: Canva, Adobe
- Used to aid in creating consistent visuals and templates.
Meeting + Video Notetaking and Transcripts
Tools: Riverside, Zoom AI Companion
- Used to generate accurate notes and transcripts. No confidential content is stored or shared without permission.
What AI Is Not Used For
- Replacing creative discussion, strategy or decision-making
- Making business decisions
- Uploading sensitive data or private client information
