You know when your mom used to make you clean the whole house anytime people were coming over? Well, this is kind of like that…
We’re acting as Mom here and telling you to tidy up your website so that your guests keep coming back. Your website is the home for your story and services; it’s also your chance to make a great first impression. When you want a clean house, you call a maid. When you want a clean website, you call Bowe Digital!
We can help make your website sparkling clean with our 3-step website creation process, but first, let’s talk about what makes a website stand out from the ones next door.
This article lists 7 qualities of a great website. Here are 4 that stand out:
Well-Designed and Functional
Your website should have white space and breaks. It should be uncluttered, Marie Kondo style, with quality photographs and graphics to let your message shine through. See this website we designed for Golden Dog Title & Trust. Your users won’t stick around if it’s hard to navigate or if there are issues with speed and functionality.
Optimized for Mobile
Most users look at your website from their phones, so in our best mom voice, we say, “There are no excuses.” With the growth of digital technology and devices, your website should look great and work well on any platform.
Fresh, Quality Content
It’s time to renovate! Your website should use language that makes sense to your audience and avoid corporate jargon. Visitors have short attention spans so correct spelling, accuracy, relevance and frequent updates with fresh content (videos, blogs, social, etc.) are vital to improving SEO and organic traffic. Take a look at Amerititle’s, blog. As their trusted partner, we keep the information posted here current and fresh.
Optimized for Search and the Social Web
Imagine you get your website prepped and ready for visitors, but no one shows up. To grow your guest list, your content needs to be well tagged, contain searchable words, have a decluttered HTML code and be easily shareable.
If your website isn’t hitting these marks or you’re not sure if it stands out from the website next door…don’t worry! The Bowe Digital team can help clean it up! Visit bowedigital.com/contact-us to learn more about our 3-step website creation process and our website hosting services!
What do Crocs and our founder and chief inspiration officer, Wayne Stanley’s childhood dreams, have in common? They both made a comeback in 2017. While Crocs were trending in fashion and people were jamming out to Ed Sheeran’s hit song, Shape of You, Wayne Stanley was making his entrepreneurial dreams a reality.
This week marks five years since Bowe Digital made its’ debut in 2017. In the five years since, we’ve accomplished a lot and made tons of memories, friends and amazing partners along the way.
Here are 5 things we’re proud of in the 5 years since Bowe Digital began.
1. Being named #12 on the Best Places to Work in Indiana list
Landing the #12 spot on the Best Places to Work in Indiana list this year was HUGE! We’re super fortunate to have a team that brags about our company as much as they do, but this award speaks for itself. Compiled by the Indiana Chamber of Commerce, the Best Places to Work awards are based on anonymous employee surveys with questions about company culture, pay, diversity, and more. We’ve learned first hand that happy employees produce better satisfied partners and productivity.
2. Making a name for ourselves in the title industry
Our company has carved a niche in the land title insurance industry, and we’ve made a name for ourselves through our outreach by attending and speaking at events like NS3, ALTA HOP and ALMA Agency Seminars. Even if most of you think that our name is Bowe Digital (Bow-ie) and not Bowe Digital (Bow)...we forgive you. We are proud to set the standard and serve title and real estate companies across the U.S., and we feel lucky that companies outside of title and real estate have trusted us, too.
3. Offering our customers custom solutions
The Bowe Digital difference is that all of our marketing, communications and advertising strategies are 100% custom. Forget pre-made templates… we recognize what makes you unique and start from scratch to produce original content that’s branded to fit your needs and meet your standards. We pride ourselves on being an extension of your team. Our goal is to deliver on your vision for connecting with your customers and making an impact in your industry.
4. Encouraging our team members to learn and grow
Since getting our start in 2017, we have always encouraged the members of our team to set educational and professional goals and to never stop learning. Pushing our team to further their expertise and career helps them to better serve our partners. It’s a win-win. We’re proud to share that our entire team is Hubspot certified by Hubspot Academy and that almost all the members of our team have been certified as ALTA HOP Leaders with eight earning that certificate this year.
5. Growing the Bowe Digital family
Half of businesses fail in the first five years according to the Small Business Administration, but not Bowe Digital. Despite being tested by the pandemic in 2020, our company grew faster than ever, providing the best service and support to our growing list of partners. What started as five teammates and a dream of helping a few trusting partners, has evolved into a team of almost 20 full-time employees, serving nearly 200 partners. Our team truly is a family - it means everything to us - and we treat our partners like family, too!
Like Crocs, Bowe Digital likes to make a statement. We provide our partners comfort with a bold look that customers can’t miss, and while we’d like to give Crocs all the credit, we can’t. We really owe it all to Wayne and to his grandparents, Shirley and Glen Vernon Bowe who inspired him and inspired more than just the name of this company. We honor them each day by sticking to the promise to work hard, play hard, and respect everyone. We can’t believe it’s been five years, and we’re raising a glass to the next five…and the five after that…and the five after that! Visit bowedigital.com to learn more about our story, and join us in celebrating five years by partnering with us!
All businesses share one common goal, and that’s to achieve steady and continuous growth. I’m sure we could make a laundry list of tactics that could help us get there, but one thing stands out above the rest: COMMUNICATION. If there’s one thing that your team should be focusing on this year, it’s improving their internal and external communication practices.
Whatever efforts you’re making now can be improved with some reflection and a plan. Good communication has no ceiling, and it’s worth putting time and effort into because it builds your reputation, establishes your brand, and ultimately, sells your products and services.
The members of your team need to be on the same page. There are four types of business communication, and three of those are internal: internal upward, internal downward and internal lateral. All three aid in creating consistent messages and uncovering problems for customers. Additionally, keeping the members of your team informed on internal news will make them feel more involved and invested in your business.
Whether it be at an in-person meeting, virtually or over email, always ask your team what questions they get asked the most by customers. By uncovering recurring problems, you can find a way to solve them. If a customer asks the same question to multiple team members, the goal is that they’ll get the same answer every time. To achieve this kind of consistency, you need to establish a standard for the entire team and determine what you want to say about your business.
Don’t know where to start? Our Bowe Digital team helps businesses establish their brand voice and presents them with the strategies they need to communicate effectively with their audiences through our Story Arc Process. We interview your customers to find out what they really think; then, we combine that information with your values and goals to present a story everyone on your team can follow.
Now that you have the ammunition, you need to communicate with your customers proactively with a consistent message. It's time to act as a resource and establish your team as industry experts. Eliminate commonly asked questions by answering them before they’re asked. AmeriTitle’s blog is a great example. As a partner of ours, they use this space to explain the complexities of their industry and provide tips, covering topics that commonly trip up their customers. This kind of proactive communication can be done through blog posts, social media, emails, etc.
All communication to your external audiences should be timely and of substance. The golden rule is to not keep customers waiting and to not waste their time. Never communicate just for the sake of communicating. Instead, make sure you’re always providing content that is relevant or of value to them. Focusing on communication with your internal and external audiences this year is the best way to invest in your business. Who better to help you improve your communication than our team of communication experts at Bowe Digital. We’re here to help you reach your audiences in a way that works for you! Contact us today.
When it comes to family pets, choices previously seemed to be Team Dog or Team Cat. However, we have seen family dogs, cats, chinchillas and rabbits on Social Media. If you scroll through Bowe Digital’s Facebook page, you can find pictures of Pebbles, Samson and Ike..donkey, dog and horse, respectively.
When looking to buy a home, pets also play a huge factor. Families no longer just focus on the number of bedrooms and bathrooms. Many strongly consider how their dream home can also satisfy their pets’ needs, and for some, it can make or break the deal.
DID YOU KNOW?
In fact, according to an article from Business Insider, many millennials bought their first home based on the amenities available for their dog. Man’s best friend gets to vote on this big, life decision, and Bowe Digital can help you be a winner at the real estate polls.
When marketing and selling homes to pet lovers, Bowe Digital can help you increase your furry friends' customer base through social media, blogging, and marketing emails. Bowe Digital would love to show you how. Please email Bradley Erb at firstname.lastname@example.org, and check out our menu of service here!
Long ago, Dr. Seuss wondered, “What pet should I get?”, and whatever the decision is for you, Bowe Digital can help you market to pet lovers regardless of your business. Whether you are in real estate or another business sector, we will work with you to maximize your brand so you become the cat’s meow.
The whole Bowe Digital team hopes you had a great Thanksgiving. We know for many of you -- and for us -- the holiday was a little bit different this year, but that's OK. We actually had a great holiday blog written by our intern Mackenzie that was full of tips to prevent hosting Thanksgiving from being stressful. However, we held off posting it as the advice rolled in to make gatherings smaller this year. With that in mind, we still wanted to share this cornucopia of knowledge with you for next year.
Here is the blog in its original form.
As Thanksgiving inches closer, often the stress surrounding hosting Thanksgiving dinner does, too. The cleaning alone is enough to make you regret hosting...let alone all the preparation. Most of the time you’re so worried about having the perfect Thanksgiving that you aren’t able to enjoy it with the people you are thankful for...and that’s what the day is all about! We’re here to give you some tips to make this year’s Thanksgiving the best one yet.
Cleaning? Don’t wait, do it now!
Cleaning the entire house is probably one of the scariest things about Thanksgiving...especially that one room that hasn’t been cleaned in months. Yikes! There’s no need to cram all the cleaning in one day. Every day leading up to Thanksgiving, choose one room to clean. By breaking the cleaning up into chunks, what at first seemed like an unbearable task is now manageable. By the time Thanksgiving rolls around, your house will be spotless, and you saved yourself trying to fit a week’s worth of cleaning into one day.
Bring your own dish
When hosting Thanksgiving, many feel obligated to do all the cooking, as well. This creates a lot of pressure to make the perfect dishes and prepare them all in time for dinner. Let’s not forget about the most stressful dish… the turkey. There is no way you can enjoy friends and family if you’re stuck in the kitchen all day running around like a turkey with his head cut off (too soon?). Having everyone who’s attending bring one dish is a great way to reduce stress. It’s also fun to see what everyone brought and try new dishes. Here are some tasty sides to help make it even easier!
One way to have a memorable Thanksgiving is having some games to play while waiting for the big feast. It’s a great time to unwind and get to spend the day with the people you love. Board games are a classic and definitely spark a little friendly competition among the fam. To make it even more special, have everyone attending write down three things they're thankful for. At the dinner table, everyone shares. This heartwarming activity always puts a smile on everyone’s faces and reminds us we have so much to be thankful for.
While there is a lot of work that goes into Thanksgiving, at the end of the day, we’re surrounded by friends, neighbors, and family; that makes it all worth it. With such a crazy 2020, take
this next Thanksgiving to relax and laugh with those you love. As always, Bowe Digital is extremely thankful for all of you, and we are wishing you an amazing (and stress-free) Thanksgiving.
Mackenzie is a Fall 2020 Bowe Digital intern and attends Illinois State University studying communications. She’s majoring in Public Relations and minoring in Sociology. She loves writing, dancing and spending time with friends in her free time.
From Guest Blogger & Bowe Digital Intern, Mackenzie LeClere:
Today, more than 90% of businesses use social media to promote their brand. Hopefully, your business is one of them. Even if you’re on social media, are you using it correctly and efficiently? Social media can be a great thing when done correctly, and Bowe Digital is here to help.
Having social media is a must these days if you are trying to take your business to the next level. To begin with, it’s cost-efficient! Social media is one of the most inexpensive and easiest ways to market towards your customers and the public. Instagram, Facebook and other platforms can have a huge impact on your sales and reach potential clients or partners without hurting your marketing budget.
By having an active presence, you can engage and reach people who have never heard of your business. For example, you share a post to 100 of your followers advertising your business. Those followers share and repost your post bringing in 100 other new eyes. All this leads to new customers -- and more awareness -- for your brand with a click of a button.
Not only is it important to have social media to bring awareness, but it’s an awesome way to form relationships with customers. Within Instagram and Facebook, there are features designed to message people. This allows people who have questions about your business to ask and get a response right away. This is a plus for you because you’re showing them that customers are a priority, making you stand out from other businesses.
Hopefully, these tips come in handy. If you’re looking for more help in this area, Bowe Digital is here. Let’s talk today!
Mackenzie is a Fall 2020 Bowe Digital intern and attends Illinois State University studying communications. She’s majoring in Public Relations and minoring in Sociology. She loves writing, dancing and spending time with friends in her free time.
Buying a home, especially if it’s your first one, often feels like a rite of passage. Traditionally, you save for your down payment, find a Realtor and attend multiple open houses and showings, all on the search for THE ONE.
And while in-person interaction is being minimized right now, real estate professionals are finding new and exciting ways to keep all buyers (and sellers) safe and in the loop. Your Realtor, loan officer and title and closing company are all here to be a resource for you whether you’re looking for your first home or have been to the closing table many times. As you know, June is National Homeownership Month, and despite current events, the summer housing outlook is very positive.
Here are some interesting facts and figures about homeownership from the National Association of Realtors:
The NAR maintains an evolving guide for its members to use as they navigate COVID-19 and support their customers. Throughout previous months, many of us in real estate have become pros at using technology to communicate with each other and our customers. No matter what, our goal is to maintain the personal connection you seek when conducting business.
Virtual home showings can allow you to see your options before you SEE your options, and you may save time and money by paring down your choices before you visit these homes in person. A traditional home listing contains dimensions, descriptions and design, but listings online allow real estate agents to show every angle of that farmhouse sink you have been looking for.
What is most helpful during the home search process? Patience. Patience with every aspect of homebuying will relieve your stress during an already stressful time. You can buy a home safely, smoothly and successfully -- even during a pandemic -- and you’ll have a whole team of real estate professionals with you every step of the way!
Post written by Robin Asher.
Robin has been an elementary teacher for 16 years. She is a mother of two who has been happily married to her husband, Jerry, for 25 years. When she’s not being an awesome content contributor for the Bowe Digital, she loves reading, singing and spending time outside in the yard.
Virtual learning is over, which means school is finally out! As a teacher, I look forward to typical tasks and feelings about the end of the school year. I can always expect the last days before summer to be filled with excitement and a lot of chaos. We know the last few months, especially for those families with kids, was anything but typical. While many places around the country are gradually returning to semi-normal, this summer is still going to be affected by the pandemic. That’s why Bowe Digital wanted to give you a couple of fun ideas your family can rely on this summer.
Dance, Sing or Chill to the Music
Music is a very powerful tool. We all have our favorites, but now is the perfect time to branch out and find something new. Take your kids back to your favorite music when you were growing up, or check out these songs to beat the isolation blues.
Get silly … inside or out. Grab your pots, pans and wooden spoons and play along. During this time, using your voices can add to the experience. Singing, talking or whispering in regular or silly voices can add to the fun. After the dance party, find some meditative music and a great spot under a tree in the grass or on a blanket. Have everyone close their eyes, take some deep breaths and talk about what they hear in the surrounding environment.
Star Light, Star Bright
“Go out and play” is mostly said during the daylight hours, but consider going outside at night for some stargazing and a before-bed snack. Choose a cloudless night with a crescent moon.Take your lawn chairs or even a blanket and some pillows.
Give yourself some time for your eyes to adjust; then, spend time looking into the sky and talking about what you see. Look for constellations, bright stars and meteors. (It might be helpful to print a sky map before heading out.) Have each family member choose a star, and give it a name...the funnier, the better. Maybe each family member could wish on their star. Before heading into bed, spend some quiet time gazing into space. It truly can be one of nature’s most beautiful sights. We all deserve some relaxation right now.
You can still make your 2020 summer a good one for your family...one you will remember for years to come. It just takes some creativity and some grace! After all, like Troy Bolton and his friends would say, “We’re (still) all in this together.”
Post written by Robin Asher.
Robin has been an elementary teacher for 16 years. She is a mother of two who has been happily married to her husband, Jerry, for 25 years. When she's not being an awesome content contributor for the Bowe Digital, she loves reading, singing and spending time outside in the yard.
For parents, social distancing has meant a lot of togetherness with immediate family.
School has moved online for many students across the country. (Is it summer break yet?) Packed extracurricular schedules have been replaced with leisure family dinners. And kids are having a lot of time to just be kids.
Sounds great. However, it can also be tricky, especially if you’re combining your newfound family fun with working from home for the first time. Your heart is telling you it’s a good thing. They’ll be off to college before we know it, right?! But your head is reminding you of to-do lists and various work deadlines you need to meet – all while you’re also assuming the roles of full-time educator and coach on top of the regular parent stuff.
So how do you successfully juggle working from home – and keeping the kids happy? Here are some tips on balancing being a parent and a professional through this pandemic:
Give yourself some grace.
Most of us have never parented through a global pandemic to the scale of our current reality. It’s okay to feel in over your head and to go into survival mode. If at the end of the day, you managed to get something accomplished, and you didn’t lose a kid – you’re good.
Remember, there’s no award for best quarantine parent. No matter how much we strive to be the best and show our children the best, all of us are human.
Rethink how you define a successful day.
Chances are the standard 9-5 work schedule won’t work at home. Carve out a few moments to assess the tasks you need to accomplish and block out your day. Think about what tasks absolutely need to happen during typical business hours. Prioritize them and save the rest for when the kids are keeping themselves entertained (if you’re lucky), napping (if you’re really lucky) or after they go to bed.
Your days might be longer working remotely. But incremental success is still success.
Encourage your kids to play independently.
Each morning give the kids two or three ideas for activities that can serve as boredom busters if needed. Short on ideas? A quick search on Pinterest will probably suffice. Have art materials at the ready and ask them to write letters or draw pictures for friends and family, health care professionals and first responders. Get them involved in cleaning their rooms or send them outside on a scavenger hunt.
Tell them it’s okay to be bored. (Like we were in the old days.)
Remember their attention spans aren’t your attention spans.
Change up the scenery every few hours. Go upstairs if you were downstairs. If the weather is nice, field calls and emails from your back porch while they play. If they’re getting antsy and grumpy, take a quick walk to get their energy out.
Think about how the pandemic has affected your life. Remember your kids are also processing complicated emotions. They likely miss their grandparents, friends and routines. They might need your attention or act out more than they normally do – and that’s okay. Everything is a phase, and phases don’t last forever.
Before we know it, we’ll be back to normal.
Chelsea Schneider is a content writer for Bowe Digital based out of Bargersville, Indiana. When she’s not writing about the amazing things our partners are doing, she’s hanging out with her three kids, ages 8, 6 and 1. Currently, her days involve lots of e-learning (second grade math is hard,) lots of snacks and enough joy to forget the stress. She crafted this piece with help from Bradley Erb. Brad is Bowe Digital’s Business Development Manager and the father of two boys, ages 10 and 4. In between the repeated chorus of “I’m hungry, “I’m full,” and “Can I have a snack,” he is enjoying watching his sons use the skills he’s been teaching them their whole lives. Those include treating each other with respect, having compassion and helping others.
Our Bowe Digital team knows how much of an adjustment working from home can be under even the most normal circumstances. You and your staff are still producing great work and meeting customer needs, and that’s a great accomplishment by itself. As the leader of a 100% remote company for almost three years, I have been impressed with how quickly many in the title industry have made the shift amid the current situation.
However, if you’re a manager of a new WFH squad (that’s ‘work from home’ if you’re one of the cool kids), it’s time to shift your mindset. Now is the time to make sure your employees aren’t just surviving at home – but can thrive. Continue to be a leader and check in on your team on a human level. Being remote can threaten the human element of an office – and that issue is only magnified when we’re limiting in-person contact in other parts of our lives too.
My First Tip: I try to always greet the team in my first message of the day with a “Good morning” or “Hello” of some sort. Otherwise, all your communications can seem transactional, which may leave people drained and less connected. During this current pandemic, I’ve also added twice-daily video messages to my team as another touch point. (And as an email break for me.) These video updates give them a high level overview of what’s to come today and what they should be prepared for tomorrow.
It’s also important to remember the current global situation. While we’re all rightfully nervous about our economic future, make sure you and your employees are tending to personal needs too. Every part of our lives is being affected by this pandemic. Even if we’re focused on work, we’re also trying to help children, family members and ourselves comprehend this new, temporary “normal.” I’m constantly reminding my team “to do what they need to do to stay safe and support their families” and I know they’re reaching out to each other as well.
My Second Tip: Be the kind of leader who is committed to keeping a positive virtual atmosphere. Remind everyone to take “brain breaks” and plan a group event, such as a video happy hour where no shop talk is allowed. And do it during regular business hours near the end of the workday. Use this time to allow your team to introduce their kids or pets, show off their home office set up or just vent. If the budget allows, consider sending your team Grubhub or Instacart gift cards to help them juggle their new responsibilities during this time.
Bowe Digital wants to help you get the right messages out to customers and staff during these uncertain times. If you think we can be of assistance to your business right now, contact Bradley Erb, our business development manager, today! His email address is email@example.com.