March is here, which means two things: basketball fever and a whole lot of busted brackets. But while your NCAA picks may be a lost cause (seriously, who saw that 15-seed upset coming?), your social media strategy doesn’t have to be.
The secret? You just need a game plan—one that keeps people engaged, builds trust and ultimately attracts more buyers and sellers.
So, here are eight elite social media tips to help you win more clients this season.
1 Establish Yourself as a Local Expert
In basketball, home-court advantage is a big deal. In real estate? Even bigger. Your prospective clients want a local expert who knows all the best coffee shops and whether that "charming fixer-upper" is actually one leaky pipe away from disaster.
What to post?
- Neighborhood spotlights and market updates
- Hidden gem restaurants, parks or businesses
- Home-buying tips tailored to your area.
- Local contacts for moving, home maintenance and repairs.
Pro Tip: Post a quick video on Instagram Reels or TikTok about the top 3 things to know before buying in your area.
2 Use Video Like It’s Your MVP
If a picture is worth a thousand words, a video is worth at least a couple of solid leads. It grabs attention, keeps people engaged, and makes them actually remember you.
Where to post your videos?
- YouTube: Full home tours & market deep dives
- Instagram Reels/TikTok: Quick home-buying tips & real estate truths
- Facebook/LinkedIn Live: Q&A sessions & client stories
Pro Tip: Don’t stress about video quality. Even if you’re not the next Spielberg, just hit record. Buyers love authenticity over perfection.
3 Be a Team Player
Social media isn’t a solo sport. If you’re just posting and ghosting, you’re missing the whole point (and your engagement stats will show it). Realtors who only post listings and never interact won’t gain much traction.
- Respond to every comment and DM (yes, even the weird ones)
- Ask engaging questions to get people talking
- Join Facebook/LinkedIn real estate groups—network like a pro
Pro Tip: Use polls to your advantage and ask questions in your posts: “Would you rather have a pool or a bigger kitchen?” (Hint: This boosts engagement AND reach.)
4 Sub in Your Hashtags
Hashtags aren’t magic, but they do help more people find you. Make sure to use a mix of broad, local and niche types. Just don’t go overboard—#NoOneReadsFiftyHashtags.
Here are some examples:
- Broad: #RealEstate #DreamHome
- Local: #MoveToNashville #SeattleRealtor
- Niche: #FirstTimeHomeBuyer #LuxuryHomes
Pro Tip: For Instagram and TikTok, the sweet spot is around 5-10 hashtags but keep them minimal on Facebook and LinkedIn.
5 Show Off Happy Clients (AKA Your Highlight Reel)
People trust real experiences over sales pitches. If you helped a family score their dream home, share the story (with their permission, of course).
How to do it:
- Post video testimonials if possible
- Screenshot and share Google/Zillow reviews
- Show before-and-after moving stories
Pro Tip: Turn a review into a story: “Sarah & Jake almost gave up on their house hunt…until we found THIS beauty. Now, they have a backyard for their dog, Luna. Moral of the story? The right home is always out there.”
6 Watch the Clock and Stick to a Posting Schedule
Consistency is key. If you only post once a month when you remember, your followers will forget you exist.
Try this simple playbook:
- Monday: Local market update
- Wednesday: Behind-the-scenes about your workday
- Friday: Success story or client testimonial
- Sunday: Engagement post (polls, “This or That” home features)
Pro Tip: Use scheduling tools like HeyOrca, Later, Buffer or Hootsuite so you don’t always have to post in real-time.
7 Get Your Followers Into the Game
A smart giveaway gets way more eyeballs on your page (and, hopefully, a few real clients). But it has to be simple—no one wants to enter a contest with 47 steps.
Easy Giveaway Ideas:
- Create a poll to gain feedback – Randomly select a winner for a $25 coffee gift card
- Signing bonus – Offer incentives for people to join your email list.
- Tag-a-Friend – “Know someone house-hunting? Tag them below!”
Pro Tip: Use a visually appealing image or graphic to announce the giveaway. Eye-catching posts drive more engagement!
8 Always, Always Include a Call-to-Action (CTA)
Don’t leave people hanging. Tell them what to do next! Every post should have a clear CTA:
- “Thinking about buying? DM me, and let’s chat!”
- “Click the link in my bio for this weekend’s open houses!”
- “Save this post for later if you’re planning to sell in 2025!”
Pro Tip: The shorter the CTA, the better. Make it easy for people to take action.
The Bottom Line
A strong social media presence is all about engaging with purpose, building trust and standing out from the competition. Need an assist? Bowe Digital helps you stand out with custom social media strategies that engage your audience and cut through the noise. Let’s chat about how we craft a championship-worthy plan today!