If you're in charge of making your business's marketing look amazing (and we know you are because you're here), you’ve probably heard of Canva. It's the digital playground where design concepts and ideas come to life. Canva has revolutionized the world of graphic design, making it accessible to everyone, regardless of skill level. Its easy-to-use interface, library of templates and design resources have made it a go-to tool for businesses of all sizes. And now, it’s even better, thanks to the introduction of Magic Studio, a suite of AI-powered tools that can save you time and help create polished, professional designs.

Bowe Digital knows marketing, and we know Canva, too. We frequently use the platform (and other tools) to create custom designs for our customers and take advantage of its new features as often as possible. However, our team has found more success using AI tools, like Canva’s Magic Studio, as a starting point/brainstorming tool rather than a final result. Nonetheless, it’s a valuable tool for marketers of all experience levels. 

Canva AI Features Worth Knowing 

Here are some of the standout tools you’ll want to explore:

1. Magic Design 

Ever wanted Canva to just know what you’re going for? Magic Design helps you create a polished first draft. Describe your vision (e.g., “A clean, modern social media post about coffee”), and voilà! Magic Design crafts presentations, videos or posts that feel made just for you. 

👉 Pro Tip: Use Magic Design to batch-create content for multiple formats like Instagram posts, email headers and LinkedIn banners. 

2. Magic Write 

Struggling to find the right words? Whether you’re drafting captions, headlines or presentations, Magic Write uses your tone and brand personality to craft text that resonates. Give it a little direction, and Magic Write will take it from there. 

Note: It may take a few tries and editing to get exactly what you want. 

3. Background Remover 

Have a product photo you’re excited about, but that messy kitchen in the background is ruining the vibe? Fear not. With the Background Remover, you can remove backgrounds in one click—no Photoshop experience required. 

4. Magic Media (Text to Image & Video Creation) 

Generate unique visuals directly from a text prompt with Magic Media. This is a great tool for working on an out-of-the-box project where the image you’re looking for can’t be found or simply doesn’t exist. Type in what you’re envisioning, and watch the AI magic happen! 

5. Magic Eraser & Magic Edit 

Make unwanted photo elements disappear like they never existed with Magic Eraser, or use Magic Edit to tweak and modify existing designs with simple written prompts to create flawless content. 

6. Dream Lab 

Take your visuals to an entirely new dimension (literally). From sketches to stunning 3D renders, Dream Lab makes even your boldest ideas a reality. 

Tips for Making the Most of Canva’s AI Tools

Of course, like any artificial intelligence tool, the better prompts you put into the system, the better results you’ll get, but with no human element, the content won’t always be up to par. Here are some tips to get the most out of Canva AI:

  • Start with Detailed Prompts: Get the best results by being specific with your instructions. For example, instead of asking for “a professional design,” say, “Create a minimalist marketing flyer for a real estate agent specializing in new construction homes with earth-tone colors.”
  • Use Visual Comparisons: Canva’s AI often provides multiple design or copy suggestions. Use them to compare layouts, colors and overall aesthetics to ensure your content looks its best.
  • Stay on Brand: Utilize Canva’s Brand Kit (available with Pro accounts) to ensure your AI-generated designs always follow your company’s branding guidelines.

A Note of Caution: Be Mindful of Copyright

AI-generated outputs are not guaranteed to be exclusive. Other users may create similar content. For commercial projects, consider having a legal review of your designs to avoid potential conflicts. Avoid re-creating logos or imagery from well-known brands.

Don’t have time to learn Canva or design on your own? Bowe Digital can create custom copy and content for you! Contact Bradley Erb on our team at bradley@bowedigital.com. Learn more about our services at bowedigital.com.