Are You Ready?
You'll likely spend a lot of time this week trying to answer that question. The lists are endless this time of year. Are you ready for the travel? If you're lucky (depending on your definition) to not travel, are you ready for guests? Are you ready for the meal? And when the final piece of turkey is served, are you ready for shopping and the holidays? (P.S. Christmas is only 5 Mondays from today)
As we consider what we're thankful for this week, I challenge you to think about what you're ready for. At first this sounds like a "New Years Resolution" post (in some ways, this is a resolution). However, the definition of gratitude is the "readiness to show appreciation for and to return kindness."
Showing appreciation and returning kindness. This is more than mailing your holiday cards and tins of chocolates or popcorn to your customers. People still crave the "human" element in their relationships. Yes, even with their iPhone glued to their face. Regardless of how often we push digital marketing with Bowe Digital, we stress the importance of human relationships. Returning kindness and showing gratitude isn't always easy so we're giving you Bowe Digital's three quick ways to show your customers gratitude this holiday season:
- Video: Have your team bust out their mobile phones and assign everyone a few of your customers. Create a quick "selfie-style" video thanking them for their business and remind them of a fun experience you shared or big project you worked on together. Mention them by name to show the video is personalized.
- Photo: As you go to holiday parties and end-of-the-year education classes, have your camera ready. Ask your clients to take photos with you and post them on your website or social media accounts thanking them for their business this year. (And don't forget to tag their business in the pic)
- Reviews: Go to your client's LinkedIn, Google, Facebook or Yelp page and give them a positive review. Talk about their business or show them gratitude for something they did for you this year. (They're more likely to review you later on!)
If you're a Bowe Digital partner, or you're one of the amazing individuals that referred us business this year, be on the lookout for some Bowe Digital gratitude and return of kindness in the near future!