More than five years later, and yes, we’re still talking about the pandemic. It upended the way we connect. Coffee chats turned into Zoom calls, and in-person handshakes were replaced with awkward waving emojis. But now, as things return to a hybrid of virtual and in-person events, professionals face a unique challenge around networking: we’re out of practice. Those who thrived behind screens might find face-to-face interactions intimidating. On the flip side, others who love meeting people in real life may find virtual networking a struggle. Success lies in mastering both worlds.
Bowe Digital is a fully remote company that attends more than 50 in-person events each year, and we can help you relearn how to build or expand your network.
Setting Networking Goals
Start by defining your objectives. Are you looking for job opportunities? Seeking business partnerships or new customers? Hoping to learn from industry veterans? Find your why before attending events or sliding into someone’s inbox. Your goals will shape how you engage and who you'll prioritize connecting with because let’s face it! You won’t have time to meet everyone.
Once you know your goals, think about who aligns with them. Make a list of companies, industries or individuals you’d love to connect with. If you’ve already registered for an event, look at the attendee list. A little online sleuthing can also help identify people and guide future conversations. (Just don’t accidentally “like” their profile pic from 2008).
Mastering Virtual Networking
Virtual networking may not have the charm of in-person interaction, but when done right, it can help you build valuable and flexible relationships. Our number one tip: Turn on your cameras and your mics! Here are a few more:
Be Strategic with Online Interactions
A webinar isn’t just a session for multitasking—it’s an opportunity. If you’re attending a virtual event, ask a thoughtful question during the Q&A. Reach out to attendees or speakers afterward with a personalized LinkedIn message like, “I loved your perspective on [topic]. Would you be open to connecting?”
Pro tip: Polish your LinkedIn profile before you hit “Send.” First impressions are everything, even virtually.
Get Tech Savvy
Use platforms like LinkedIn and Zoom, and understand that different companies and people have different preferences. Join industry-specific groups on Facebook or Slack and show up in conversations. Share insightful posts, comment thoughtfully on others’ content, and don’t be afraid to publish your own. Here’s a list of ideas you can post about.
Brushing Up on Your In-Person Networking Skills
Alright, this is where it gets exciting. Returning to in-person events can be daunting, but trust -us, it’s so rewarding. However, not every event is worth your time, so choose wisely. To find opportunities:
Start locally. Research chamber of commerce events, industry meetups or coworking spaces. While formal events can be the default, fun, community-based meetups are also effective. Consider charity fundraisers, creative workshops or industry-adjacent talks in your neighborhood.
Visit event listing platforms like Meetup, Eventbrite or LinkedIn Events, and pay attention to what events your existing connections will attend. Don’t be afraid to ask!
Don’t overlook niche communities. Look for smaller gatherings linked to your industry or interests, such as startup pitch nights or women in business forums.
Making a Lasting Impression
Know Your Stuff. Know how to talk about your business and services or clearly explain what you want. Be open to questions, and if you don’t know the answer, get that person's information and tell them you’ll get back to them–and actually do it.
Ask Questions. People love talking about themselves and will remember how you pay attention. Create a list of relevant questions and conversation starters before each event.
Pack Wisely. Dress in line with the dress code, bring a notebook to jot down notes about each connection made and bring your business cards. Want to stand out? Opt for a business card with a sleek design or even a QR code. Bowe Digital can help with this!
Nurturing Your Connections
Meeting someone is just the first step; what you do afterward is where the magic happens. So don’t ghost. Within 48 hours, follow up with a personalized LinkedIn connection request or email. Try using one of these prompts and mention something specific you discussed so they know you were listening. Then, keep that connection going.
Consistency is key. Reach out every few weeks or months to check-in. Ask how business is going and if you can help, congratulate them on career updates, engage with their LinkedIn posts, share resources they might find useful or invite them for a coffee or another virtual chat.
Networking isn’t just about what you can get—it’s about how you can add value for others. With the right mindset and tools, you can make connections that propel your career or business forward. Practice makes perfect, so start by connecting with Bowe Digital. Contact Bradley Erb on our team at bradley@bowedigital.com. Learn more about our services at bowedigital.com.