We all know the story of Cinderella. Or at least some version of it, whether it’s the 1950 original movie, a live-action remake like the 2015 Cinderella or the 2004 spin-off, A Cinderella story, featuring Hilary Duff.
Bowe Digital has come up with our own modern twist on Cinderella, and you’re the main character. Let’s set the scene. In every Cinderella story, there’s a ball, a dance or a party where everyone wants to be. In our story, that place is TikTok.
What is TikTok?
TikTok is a social media platform where people come from near and far to share and stream video content. And yes, it’s more than just teenagers dancing. Users on TikTok range from ages 10-50+. With over one billion active users, the application has become more popular than Snapchat, Pinterest and Twitter. You don’t need to know how to waltz to attend this ball. TikTok allows dialogue, music, sound bytes and more on every topic you can imagine, personal or professional. These short videos can be anywhere from 15 seconds to three minutes in length. The application is also being used as a search engine. TikTok now receives more daily searches than Google.
Why should you be on TikTok?
In this story, if you don’t join TikTok before the clock strikes 12, you’ll turn back into a pumpkin. By that we mean, you’ll lose some relevance because pumpkin is a seasonal flavor. As a business or professional, you want to stay relevant all year long. To do that, you may need to meet your customers where they are. Joining platforms like TikTok is a great way to expose your business to new audiences and younger generations and show that you are willing to adapt to changes and trends in social media. By joining now, you can stand out from your evil step competitors and win the affection of your charming customers.
You’ve seen it on Instagram and Facebook; both platforms are incorporating more videos. TikTok is the king of video. Other benefits of joining TikTok include its huge, growing audience, international audience and ease of connection. Users can easily comment, like and share your content. According to this Forbes article, “TikTok is also the social media platform with the most opportunities to ‘go viral.’”
Getting started on TikTok with examples
It only takes one good video to go from zero to hero on TikTok. This video of our team member Joe Pittman got nearly two million views after being posted by his church. Similar to Cinderella’s glass slipper, you need to find the content that fits. The four main types of content you should use to promote your brand are videos of you and your team, user duets, advertisements and influencer related content. It could be as simple as dueting a video and sharing your thoughts, like this example here from a home inspector. You could take a clever route using music clips like this real estate example here. You can showcase your team and office culture in a fun way like this example here. Your content should be relatable, fun and true to your brand. Using popular hashtags can help ensure your content reaches the right audience. Follow this guide from TikTok to create your first video, or lean on our team at Bowe Digital.
TikTok may be the key to you and your business’s happily ever after. Bowe Digital is your marketing fairy godmother, and we can help increase your presence on social media platforms including TikTok. We’ll help you come up with ideas, edit videos and more. Visit bowedigital.com to start.