In today's world, where countless choices exist at every corner, it’s easy to feel lost in the marketing shuffle. But here's the secret sauce to standing out—do more. I touched on the idea of communicating more often in a recent webinar, and it’s a mindset shift I urge you to grab hold of. Whether you're a marketing rookie or an experienced pro, there's always room to step up your game and better connect with your audience.

Think about a brand that recently grabbed your attention—what made you stop and take notice? Was it a unique product feature, a story that tugged at your heartstrings or an Instagram reel that made you LOL? Whatever it was, that brand went the extra mile to connect. 

So, why not steal a page from their playbook and push your marketing boundaries? Try new platforms, tweak your messaging and, most importantly, listen closely to your customers. They’re usually your best source of inspiration to do more and do it better. 

The Challenge of Doing More

I get it—it's easy to feel overwhelmed by the plethora of marketing strategies available today. It's not uncommon to get stuck in a rut, sending that one marketing email, posting a blog every now and then or just kind of winging it on social media. Think about what “more” looks like for your organization. What if you could crank things up a notch and get the results you’ve been dreaming of?

Start Small, Think Big

Every small business has a unique story to tell and a dedicated audience waiting to hear it. The beauty of “doing more” is that it doesn’t require a complete overhaul of your current strategy. Here are some baby steps you can take right now:

  • Increase Frequency: If you’re currently sending out one email per month, make it two. More touchpoints equal additional opportunities to connect with your audience and remind them why you’re awesome.
  • Expand Content Types: Always wanted to start a blog? Start small, like posting every other month. Already on social media? Spice things up with new content formats—like videos or infographics.
  • Explore New Territory: Are there platforms you haven’t dipped your toes into yet, like TikTok or podcasts? There might be a whole new audience waiting for you.
  • Engage with Your Audience: Host live Q&A sessions or webinars to connect with your followers in real-time. This kind of engagement builds community and cultivates loyalty.

Consistency is Key

It’s important to remember that it’s not just about doing more; it’s about maintaining quality and consistency. If you’re all over the place, it might confuse your audience and diminish their trust in your brand. Consistency is key to keeping them engaged and coming back for more. When they know you’re a reliable source of fresh insights or engaging content, you become a thought leader in your industry.

Why This Matters

For small businesses, doing more with your marketing can mean more customers and keeping the ones you already have happy. By consistently showing your audience you care, you outshine competitors who might be a little, well, lazy.

Taking the Leap

So how do you get started? Easy—take one step at a time. Maybe it’s a killer new social media post or finally diving into that blog idea. Just start and watch how one small action can snowball into bigger things. Before you know it, those little wins will add up and take your brand to a whole new level. 

Don't wait! Seize the opportunity to elevate your marketing and stand out from the crowd. Bowe Digital can be your partner in achieving this. Whether you need a content calendar, social media makeover, compelling email campaigns or help starting a blog, our team has the expertise to help you do more.Contact Bradley Erb at bradley@bowedigital.com to discuss how we can tailor a plan that meets your unique needs. Visit bowedigital.com to check out our entire menu of services and learn how we can help your business grow.