Many of us are guilty of what people call “doomscrolling.” We swipe up and down on our social media pages for so long that everything starts to look the same. So, how can marketers and businesses stand out and stop that constant scroll? One way is with CapCut—a powerful, easy-to-use video editing app that’s taking platforms like TikTok (if it stays), Instagram and YouTube Shorts by storm. And did we mention it’s free?
Let’s break down why CapCut is worth adding to your marketing toolkit:
User-Friendly Editing. Professional-Quality Videos.
CapCut has a suite of intuitive tools, including basic cuts, slick transitions, text and image overlays, stickers and even slow-motion effects. Translation: You don’t need to be a professional editor or have a huge budget to create content that wows your audience.
Use CapCut’s premade templates to create eye-catching demos, behind-the-scenes peeks, customer shoutouts or funny memes related to your business, like this example. We share which CapCuts are trending each month on our Trends Blog.
Built for Short Attention Spans.
Did you know that goldfish can focus for nine seconds while the average human attention span has dropped to just three seconds?
That’s… not great.
However, it reminds us to keep our marketing content short and sweet. Since CapCut was initially created for TikTok, when the app still had a 15-second time limit, it allows you to create short, digestible clips that translate well to audiences on Instagram Reels, YouTube Shorts, LinkedIn and more.
Licensed Music to Boost Engagement.
CapCut offers a library of licensed music to engage your customers' senses and amplify your content’s emotional impact. By using trending sounds or songs in your CapCuts, your posts may get more exposure, leading to more eyes on your product and brand.
Tip: Make sure to match the music with the tone of your content. An upbeat track might suit a lively team intro, while a soft instrumental could be perfect for showcasing thought-provoking content.
Some CapCuts and memes already have music attached, like this one of Miley Cyrus, aka Hannah Montana. To use it, add a picture or background and relevant text, like “POV: Our customers after a successful deal.”
Tracking Capabilities.
Simply creating videos isn't enough; you need to know how they perform. A platform like CapCut Commerce Pro allows you to track the performance of your videos. Whether it’s views, comments, likes, or shares, you can use this information to see what resonates with your audience, drive conversations and refine your strategy.
Tip: Take note of which videos perform best and replicate their style or format. To nudge viewers toward action, add text overlays or captions with CTAs like “Buy Now” or “Book a Free Demo.”
Get Creative and Have Fun
Businesses thrive on authenticity. CapCut’s features—like filters, stickers and effects—allow you to inject your personality into your content. Show off your team’s quirks, highlight your services in unexpected ways, or use a clip from a favorite movie or show to inject some humor. Most of all, don’t be afraid to experiment! Marketing takes a lot of trial and error to see what sticks or stops the scroll.
Don’t have time to learn CapCut or create videos yourself? Bowe Digital can create and edit them for you! Contact Bradley Erb on our team at bradley@bowedigital.com. Learn more about our services at bowedigital.com.