A few weeks ago, I found heaven in Arizona—Bloody Mary heaven! During the National Settlement Services Summit (NS3), I had the opportunity to visit Hash Kitchen. There were so many options and you were completely in control of how you made your drink. Spicy rim salt, jalapeno infused vodka, spicy Bloody Mary mix, shrimp, cheese, a Slim Jim piece, jalapeno, horseradish pickle, bacon, celery and, of course, more bacon -- that’s how I made mine, anyway.
So, what does all of this have to do with marketing your business? If you think about it, marketing is a lot like that Bloody Mary bar, and no I’m not writing this after a few drinks myself! Think about it. There are so many different ingredients that can go into both a Bloody Mary and marketing, and you just need to find the perfect combination that fits your needs and desires.
How does marketing have ingredients? In the form of options. So many options. And not all those options will work for your market, but when you find the ones that do work, it’s like a perfect Bloody Mary crafted by your own hand. What ingredients do we recommend? A well-rounded strategy that meets people where they are. What does that mean? Where are your customers spending their time? Are they on mobile devices, social media, email etc? Wherever they are, that is where your marketing should be.
Just because someone else is putting jalapeno infused vodka in their Bloody Mary, doesn’t mean it will be the right flavor for you. Same goes for your marketing. You may have business friends in a different state using Snapchat and seeing great results from it, that doesn’t mean you should use it. And it definitely doesn’t mean you will get the same results from using it. Test your market. See what works for your area, and don’t be afraid to throw away some ingredients that just aren’t working. Not sure how to test? Just start by asking your customers where they are most active.
Get started today! Pick some ingredients and begin experimenting on your way to that perfect concoction. Need some help getting started with your initial testing? That’s why we’re here. Contact me today at 317.410.1690.
Let Bowe Digital be your business best friend. Together, we’ll find what works well for your business and toast to your future success.