Keeping up with the technological times can feel overwhelming, but podcasting opens up your small business to brand-new, marketing audiences. With some background knowledge and a little bit of practice, you can create a valuable resource for your audience and you.

Why choose podcasting? People are looking for connections these days, and podcasts often develop loyal audiences who share what they heard with their friends and family. From these connections, online communities are often created on social media platforms, and your success grows with each comment, like and share. 

Still not convinced podcasts could be for you and your company? Check out the following statistics concerning the overwhelming reach podcasts have:

  • Podcasts now reach over 100 million Americans every month. This statistic alone should encourage you to keep on reading!
  • 75% of Americans, ages 12 and up (approximately 212 million people) are familiar with podcasting...and there are any number of subjects for every listener. If you haven’t scrolled through your podcast app on your phone, take a minute to check out the variety of options available.
  • Monthly podcast listening is now at 37%. Spending more time at home has people trying to lessen their screen time. Listening to podcasts are often educational and entertaining, and more people are tuning in every day.

Podcasting also gives you a chance to show what you know. (When you have a minute, take a listen to Guaranty Goodness...a podcast hosted by Wendy Ethen, the president of Guaranty Commercial Title.) Regardless of your product or services, you are an expert in your field, and you know some stuff! Why not take the opportunity to share your story and put yourself out there as a thought leader in your community? Building your business is your passion, and sharing why you do what you do with your listeners brings interest on a personal level. 

There are many podcasting tools out there that can help you get started, and it might seem a little overwhelming. The Bowe Digital team is here to help you sort it all out, and we can’t wait to work with you. Contact Bradley Erb at for more information about partnering with Bowe Digital for your podcasting needs.