It’s the most wonderful time of the year, but if you’re not embracing video yet, your business is not in the clear. According to this article, at least 75% of people prefer video over text for learning about products or services. So, by not creating videos for platforms like TikTok and Instagram Reels, you’re ignoring a big chunk of your audience’s wish list. When it comes to short-form videos, hoping on trends is a great place to start. Give your marketing strategy a makeover, like Target gave to its “Weirdly Hot Santa,” and your business with sleigh all year round.
Bowe Digital can help! We’re like Christmas elves who share an update on what’s trending each month on video and audio, so all you have to do is get behind the camera. If you need help getting started on TikTok, check out our TikTok ebook. We also offer Studio Days, where our team will join you for 4 to 6 hours of video recording at a great price.
We Listen, But We Don’t Judge Video Trend
Have you done some things at work that would land you on the naughty list? Maybe you’ve stolen someone’s lunch from the fridge or forwarded all your calls so you didn’t have to deal with a problem. Instead of taking those things to the grave with you, take them to social media–after all, you only live once! Grab your work bestie and alternate airing out your secrets like this.
The Muppet Storytelling Video Trend
People are not only taking to Instagram Reels and TikTok to air out their secrets but also to tell some pretty wild personal stories, with topics ranging from olive oil to murder crows and a hampster named John the Baptist. So, if something crazy, shocking or downright hilarious has happened to you while on the job, now is your chance to share and (maybe) go viral. Type your story out and paste it over a few different slides of this frazzled muppet, Pepe the King Prawn.
Popular, RIGHT! Audio Trend
Do you know that feeling of validation when someone says just the right thing? When you agree so heavily on a topic, you can’t help but let out a passionate, RIGHT! Well, this trend is for that. It can work for any business or niche. Check out this example from a wedding planner, and try it out yourself.
In certain situations, your laughter has to wait. Think of the things that make you giggle, but others may not be as amused in the moment. This example concerns being at work when you know you will call out tomorrow. Other examples could be when someone makes a wild, off-handed comment on a team call or when you prove a customer wrong but must maintain professionalism until they’re no longer around.
Grinch Chasing Santa CapCut Template
No Grinches will ruin this holiday season. Use this CapCut to showcase anything you’re outrunning–your competitors, fraudsters, market downturns or even customer expectations.
Chill Guy CapCut Template
What makes you the chill guy (or girl) at work? Tell us what other people are stressing about, but you aren’t because you’re chill, using this CapCut. Here is an example.
Giving Milk and Cookies An Upgrade If the Santa at your house takes one bite of a cookie and leaves the rest for evidence, then this one isn’t for you. We found a Christmas cookie and hot chocolate recipe on TikTok that will make it hard for Santa to eat and drink in moderation this year. Treat St. Nick to Christmas Crack Chocolate Chip Cookies and a Hot Cocoa Martini.