What’s Trending: May Edition

Between The Devil Wears Prada 2, Scream 7 and The Mandalorian and Grogu hitting the big screen, theater lobbies are packed, but not just for the films. The internet is completely obsessed with the wild and over-engineered limited-edition popcorn buckets dropping alongside them. It’s a masterclass in modern sales and marketing: taking a basic concession […]

What’s Trending: April Edition

When Justin Bieber took the Coachella stage, the internet dubbed it “Bieberchella” almost immediately, reigniting what fans are calling a full-blown Bieber Fever. Justin pulled out a laptop, sang along to his old YouTube videos and somehow that became the most-talked-about performance in festival history. He told the crowd, “The beautiful thing about this journey […]

What’s Trending: March Edition

March Madness is back and it’s lived up to its name. From Iowa’s historic upset over defending champ Florida to the viral firestorm surrounding Penn’s “elitist” band chant, this month has proven that one raw, unscripted moment can outperform a huge campaign. Whether it’s Illinois’ Zvonimir Ivisic shattering backboards and social metrics simultaneously or Purdue’s […]