Bowe Digital recently celebrated its one-year anniversary. Having been with Bowe from the start, I find it incredible how quickly we've grown, all the while helping each of our partners do the same. Considering my ideal industry is the world of culinary and food writing, I had lots to learn from the beginning simply from an industry standpoint. But it certainly has been worth it. Working with our partners and helping them achieve their marketing goals is so rewarding.
Three Things You Should Know About Bowe Digital:
1. Who are we?
Simply put, we are a digital marketing company that builds a power for your brand that other marketing firms can't. With our incredible service and drive, we can bring your company to the next level before your competition.
2. What sets us apart?
Our team is a tightly-knit group of people that is focused on improving the image of our partners. We know that the work they do is incredible, and the passion they have for this industry makes them amazing to work with. What sets us apart is the drive and knowledge we have to help shape the image our partners desire, so they can get the recognition (and business) they deserve.
3. What services does Bowe Digital offer?
Our services range from media management to a total marketing overhaul. We survey your customers to determine their favorite aspects of working with you. Bowe Digital offers Digital Check Ups to let you know what works best for your company and what improvements can be made. We then develop you a brand message and marketing plans based on that research. We'll fine-tune our strategy to whatever is best for you.
Bowe Digital has given me the opportunity to grow and learn about an industry that can be applied to any other line of work in the future. It's been an experience more valuable than I ever imagined. I've developed skills in marketing social media concepts as well as expanded my knowledge of accounting as I worked on managing invoices for our partners, even as I left Indiana to continue my studies in North Carolina. Being able to step away for a short time and then return, the impact of Bowe Digital's evolution is not lost on me.
Just one year ago, we were only doing some marketing work for a few title companies. That itself is a testament to the reputation my brother built during his time with the American Land Title Association. In fact, ALTA wanted to be – and was – one of our first clients. However, over the past six months alone, Bowe Digital has blown up to be the premier choice for marketing in the title industry. We have expanded from just my brother and me to an incredible team of six people. This great group now works alongside and betters more than 40 companies across the USA.
Though a majority of our work this first year has been working with companies and people in the in the title industry, our repertoire at Bowe Digital is diverse enough to aid a wide range of partners. As I rejoin the team this summer, I am excited to be a part of this expansion. Want to be a part of our future and achieve your goals at the same time? Let's talk.
Kolton Davis helps keep the trains moving in the Bowe Digital world and was Wayne's first employee. He's a pro at managing the company invoice system and is spending the summer doing blog posts and other tasks for Bowe Digital and our partners to satisfy his love of writing and desire to learn about new topics. Kolton is a chef-in-the-making and is finishing his culinary arts degree. He has a passion for writing, so becoming a food critic is also on the table.
By now you've heard that Bowe Digital is your Business Best Friend (it's true, look it up). As we dive head first into the holiday season, we know you're going to have tons of opportunities for photos with the other BFFs in your life (BFF=best friends forever).
And as it turns out, Bowe Digital has a serious case of FOMO (Fear Of Missing Out)! We want to see how you and your Holiday BFF relax, have fun, dress up and maybe even party this month!
So, here's the deal...take a pic (or 10) with your Holiday BFFs and share them on our Bowe Digital Facebook page by clicking here. Each photo you share enters you to win 15% off your social media management for 2018 and a sweet new Google Home Mini. Can't beat that, right? See, serious FOMO over here!
Your Holiday BFF might be your spouse, dog, co-workers, church group, kids...who are we to say who you relax and enjoy the season with? Now start posting those pics!
You'll likely spend a lot of time this week trying to answer that question. The lists are endless this time of year. Are you ready for the travel? If you're lucky (depending on your definition) to not travel, are you ready for guests? Are you ready for the meal? And when the final piece of turkey is served, are you ready for shopping and the holidays? (P.S. Christmas is only 5 Mondays from today)
As we consider what we're thankful for this week, I challenge you to think about what you're ready for. At first this sounds like a "New Years Resolution" post (in some ways, this is a resolution). However, the definition of gratitude is the "readiness to show appreciation for and to return kindness."
Showing appreciation and returning kindness. This is more than mailing your holiday cards and tins of chocolates or popcorn to your customers. People still crave the "human" element in their relationships. Yes, even with their iPhone glued to their face. Regardless of how often we push digital marketing with Bowe Digital, we stress the importance of human relationships. Returning kindness and showing gratitude isn't always easy so we're giving you Bowe Digital's three quick ways to show your customers gratitude this holiday season:
If you're a Bowe Digital partner, or you're one of the amazing individuals that referred us business this year, be on the lookout for some Bowe Digital gratitude and return of kindness in the near future!
One or more of these statistics may be challenging your business today, however, we can help you find the opportunity in each area and give you more time to focus on other pieces of your business. Give us a shout at ALTA ONE this week or learn more at Bowe Digital at www.bowedigital.com.
Everyone knows man's best friend--your beloved pup. Your dog is always there for you, enthusiastic each time they see you and ready for play time at any given moment.
Have you thought about who your business best friend is? The same characteristics apply and you should be mindful of that when determining whom is best to help your company succeed.
Always There for You
Your business best friend should be a partner, not a checklist item or cog in your wheel. Your business best friend should be available for your company's needs at all times. They should anticipate what you need in the future and how they can help you succeed. Finding a partner that listens more than they speak can change your perspective for the better.
Enthusiasm is Key
Your business best friend should believe in your business. Your business best friend should be a champion for your goals and aspirations. They should give you feedback and ideas that move your company forward. Innovation is hard but a good business best friend helps you find the right path, and the right speed, to move forward. A partner can't help you succeed if they can't match your passion.
Ready for Play
At Bowe Digital, we believe the best pizza nights are spent celebrating wins. Your business best friend should be there to put in the hard work up front and then remind you when to celebrate the small things. Treats aren't just for your pup, they remind you to pause to acknowledge work well done.
Bowe Digital wants to be your business best friend.
You need a partner that understands how to market your company in today's world. We can provide a Digital Check Up of your company to give you our "Good, Bad and Ugly" report of what's working well, what you can do better and what isn't worth your time. We can manage your social media in a meaningful way that builds your brand and gives your company a voice. And obviously, we'll celebrate all your wins with the enthusiasm you deserve.
Let's talk today! 312-818-BOWE
Last month I had the pleasure of speaking at ALTA's Innovation Boot Camp in Nashville, TN. It was a great experience with over 150 title pros coming together to talk about marketing and communications solutions for their business (sounds right up our alley, right?!).
By the way, there's ONE Innovation Boot Camp remaining in 2017. Sign up for Baltimore's Camp in August by clicking here today.
My co-presenter at the Boot Camp was Nicole Plath, CEO of Fortune Title Agency in New Jersey. Nicole and I delivered a presentation on the importance of updating your curb appeal before going after new real estate agents in your market.
We talk about the need to ensure your logo matches your brand. You need to make sure your networking has a purpose. And finally, you need to advertise.
Revamping your logo and advertising is a process that takes time and consideration. Too often companies promote a brand that exudes what they hope is happening within their four walls, however, that's not very appealing to an external audience, such as a potential real estate agent. You need to be thinking about the audience for your brand and if they understand or appreciate the information you're providing about your company. Not sure if your brand is working? Just ask! Call up a few of your real estate agents and ask them. Consider it a mini focus group from the comfort of your office.
I'd love to share more with you about my thoughts on branding and advertising. Email me today or let's get coffee and talk about how Bowe Digital can help with your brand!
Here's an idea: empower companies to grow their business and better their bottom line by increasing their brand power and re-positioning their strengths. Sound good? Sure.
Sound easy? No way. Yes, there are other companies that say they deliver on this promise. Strategies need tactics and vice versa. Some companies provide all the strategies but when push comes to shove, the work doesn't get done. Other companies provide tactics but it's a scattershot approach.
You need both. You need a partner that is concerned with the success of your business. You need someone to give you tools to grow your business and provide an innovative path to make those tools worth your while.
You need Bowe Digital. Contact us to explore how we can work together today.
Innovation is a buzz word but it also has big meaning for any organization. Simply, innovation is the introduction of something new. That's a big step for most companies. New means change. Change means dealing with personalities. Personalities affect productivity. And productivity affects the bottom line.
Our charge is that innovation is refreshing. As dangerous and risky as it may seem, even the act of attempting to innovate can shed a light on many aspects of your business that you haven't considered before.
At Bowe Digital, we thrive on the attempt of innovation. We don't push for change where it's not needed--however--the prospect of starting something new or thinking about things with a fresh perspective is our "runner's high." Let's talk today and plan a "Sticky Note Strategy Session" in your office soon.
Did you know more people own mobile phones than own toothbrushes?
That's crazy right? It's the world we live in.
If you haven't had a checkup on your digital presence, you should order one stat! Your digital checkup should include a fresh look at your social media presence, reevaluating your audience(s), how your team views social media, revisiting your customer review procedures and finding your "signature moment."
Check out this video to see why digital health is so important.
We'd love for Bowe Digital to provide your next check up! Get in touch with us today to explore ways we can work together.
