When you are asked to tell your story, what comes to mind? For many, it can be an intimidating experience. If you are a small business owner, what is the story of your company? Can you define your brand?
When given the opportunity to attend my first ALTA ONE conference from the American Land Title Association, my thought was, “I’m not sure what I am getting into.” Being both new to marketing and the title industry after a career in teaching, I am after all the information I can get. Little did I know, I’d be presented with a lesson I’d want to pass on to all of you so quickly!
One of my first sessions was called Telling Your Story: Why It Matters to Your Business. I am a content writer for Bowe Digital, and we tell the stories of title companies (and other small businesses) across the country, and this session seemed right up my alley.
Also, I recently attended an event and was asked to speak with vendors concerning their products and experiences. The goal was to collect information for our event planners/partners and to give each vendor a platform to present their stories. I was shocked to find that most vendors did not want to participate. Many didn’t know what to say and didn’t want to be recorded, but I considered it an opportunity missed.
What was reinforced during Telling Your Story is that as a small business, it is important to figure out how your brand intersects with your audience. Where does your business story meet your customer’s story?
Mary O’Donnell, ALTA’s outgoing president and one of the presenters during this session, told the audience, “Your biggest single selling point is you. You are your brand.” It is important to personalize your business so customers recognize that it is a part of who you are. It’s a point Wayne and the rest of our team has always hammered home for our partners as well, but it was good to hear it from an industry leader.
ALTA recently embarked on a marketing experience where its leadership walked through a process that eventually narrowed their business story down to one word...protection. (Check out this ALTA video that encompasses their journey.) As a team, they worked together to pinpoint exactly what it is they do as a company.
At Bowe Digital, we’re here to tell every chapter of your story. Our innovative and fun story arc experience can help you find your voice, your brand, your purpose! As a small business owner, you are busy and drawn in many directions. We can walk beside you as you pinpoint why you are who you are, how that links to your business, and how all of it connects to your customers. Please contact Bradley Erb at firstname.lastname@example.org to initiate your story arc. You have a lot to say...let Bowe Digital help you say it.
“Do not try to do everything. Do one thing well.” -Steve Jobs
Being a business owner is more than a full-time job. It’s the realization of a dream that has been your focus, possibly for a long time. You know what you do, and you do it well.
Whether searching for the right insurance agent or the best popcorn in town, most of today’s customers begin their search online. Your net presence is often a customer’s first impression of you, and your brand should be on point.
Bowe Digital can get your message heard. As you focus on your business, our marketing specialists put a spotlight on your efforts, and we work hard, play hard and respect everyone as our team steps up to the marketing plate for you.
Wherever you are in your marketing plans, Bowe Digital can position your brand for success without breaking your budget. Just look at what we offer!
Bowe Digital offers all of this and so much more. You know your business, and we know marketing. Together, we make a dream team with one goal in mind…to take you to the next level. Contact our Business Development Manager Bradley Erb, or reach out to us through bowedigital.com. Trusting us with your marketing needs is a step up on the ladder to success.