From Guest Blogger & Bowe Digital Intern, Mackenzie LeClere: Today, more than 90% of businesses use social media to promote their brand. Hopefully, your business is one of them. Even if you’re on social media, are you using it correctly…

From Guest Blogger & Bowe Digital Intern, Mackenzie LeClere: Today, more than 90% of businesses use social media to promote their brand. Hopefully, your business is one of them. Even if you’re on social media, are you using it correctly…
From Guest Blogger & Bowe Digital Intern, Marissa Weiner: Like ghosts, ghouls and goblins, Instagram is feared because it’s unknown to many. Though the photo sharing app launched nearly a decade ago, many businesses remain reluctant in entering the “new”…
By now, I’m sure you’ve looked at the video above and are wondering where she could possibly go with this in relation to marketing. Marketing takes boatloads of work. You must put in the time and effort to know your…
Instagram, millennials love it, and baby boomers don’t know what to think of it. What makes Instagram so much scarier than Facebook? Is it not knowing what to post or the uncertainty of how it will help your business? Too…
Are you in a committed relationship with your business or are you just flirting with it? Sometimes in a long-term relationship, or a marriage, we become “comfortable.” We have to work at remembering why we got into the relationship to…