A few weeks ago, I found heaven in Arizona—Bloody Mary heaven! During the National Settlement Services Summit (NS3), I had the opportunity to visit Hash Kitchen. There were so many options and you were completely in control of how you made your drink. Spicy rim salt, jalapeno infused vodka, spicy Bloody Mary mix, shrimp, cheese, a Slim Jim piece, jalapeno, horseradish pickle, bacon, celery and, of course, more bacon -- that’s how I made mine, anyway.
So, what does all of this have to do with marketing your business? If you think about it, marketing is a lot like that Bloody Mary bar, and no I’m not writing this after a few drinks myself! Think about it. There are so many different ingredients that can go into both a Bloody Mary and marketing, and you just need to find the perfect combination that fits your needs and desires.
How does marketing have ingredients? In the form of options. So many options. And not all those options will work for your market, but when you find the ones that do work, it’s like a perfect Bloody Mary crafted by your own hand. What ingredients do we recommend? A well-rounded strategy that meets people where they are. What does that mean? Where are your customers spending their time? Are they on mobile devices, social media, email etc? Wherever they are, that is where your marketing should be.
Just because someone else is putting jalapeno infused vodka in their Bloody Mary, doesn’t mean it will be the right flavor for you. Same goes for your marketing. You may have business friends in a different state using Snapchat and seeing great results from it, that doesn’t mean you should use it. And it definitely doesn’t mean you will get the same results from using it. Test your market. See what works for your area, and don’t be afraid to throw away some ingredients that just aren’t working. Not sure how to test? Just start by asking your customers where they are most active.
Get started today! Pick some ingredients and begin experimenting on your way to that perfect concoction. Need some help getting started with your initial testing? That’s why we’re here. Contact me today at 317.410.1690.
Let Bowe Digital be your business best friend. Together, we’ll find what works well for your business and toast to your future success.
By now, I’m sure you’ve looked at the video above and are wondering where she could possibly go with this in relation to marketing. Marketing takes boatloads of work. You must put in the time and effort to know your audience, understand your company’s comfort level with creativity and constantly keep up with new tools. One main driving force with marketing at Bowe Digital is to never stop learning. We do our very best to learn about anything new for digital marketing because we want to provide the best service we can for our partners.
The video above was a gritty starting point for me the summer of 2018. I purchased a baby green warmblood horse with loads of energy. As you can see, he was a bit of a handful when we started. He refused jumps, ran off with me many times, bucked me off several times and was pretty much a toddler in their terrible twos. From the summer of 2018 to late winter 2019, he’s become a different horse. My experience with marketing has run parallel with training my horse.
Bowe Digital was just a “baby” when I started. There was much to learn about title insurance, design, our partners and how everything worked. I was excited to start but was nervous about the opportunity. As the months passed by, the amount of knowledge I gained in such a small amount of time was unreal. Being able to apply that brain power to our partner companies is something we’re all incredibly passionate about.
We provide each of our partners the reins and we are the horsepower that drives your marketing. Branding is an important part of selling what your company is about and it’s why we take the time to customize your marketing. We learn your audience, your preferences and then we create. We also give our partners each month the opportunity to review our work, allowing you to get exactly what you desire. We are hands-on and non-stop and we promise we won’t let you down.
The video above is what 10 long months of good old-fashioned hard work, blood, sweat and tears look like. I put in the work to get what I want out of everything I participate in, particularly my job. My pathway through the digital marketing world is very different from what most would expect it should be. Digital marketing is a tough gig with tons of competition. You’ve got to be the best to please the best and I believe that is why Bowe Digital’s marketing stands out from “the other guys”. If you’ve got marketing needs, you should probably put a Bowe on it. Email me today at firstname.lastname@example.org.