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All businesses share one common goal, and that’s to achieve steady and continuous growth. I’m sure we could make a laundry list of tactics that could help us get there, but one thing stands out above the rest: COMMUNICATION. If there’s one thing that your team should be focusing on this year, it’s improving their internal and external communication practices.

Whatever efforts you’re making now can be improved with some reflection and a plan. Good communication has no ceiling, and it’s worth putting time and effort into because it builds your reputation, establishes your brand, and ultimately, sells your products and services.

Internal Communication

The members of your team need to be on the same page. There are four types of business communication, and three of those are internal: internal upward, internal downward and internal lateral. All three aid in creating consistent messages and uncovering problems for customers. Additionally, keeping the members of your team informed on internal news will make them feel more involved and invested in your business.

Whether it be at an in-person meeting, virtually or over email, always ask your team what questions they get asked the most by customers. By uncovering recurring problems, you can find a way to solve them. If a customer asks the same question to multiple team members, the goal is that they’ll get the same answer every time. To achieve this kind of consistency, you need to establish a standard for the entire team and determine what you want to say about your business. 

Don’t know where to start? Our Bowe Digital team helps businesses establish their brand voice and presents them with the strategies they need to communicate effectively with their audiences through our Story Arc Process. We interview your customers to find out what they really think; then, we combine that information with your values and goals to present a story everyone on your team can follow.

External Communication

Now that you have the ammunition, you need to communicate with your customers proactively with a consistent message. It's time to act as a resource and establish your team as industry experts. Eliminate commonly asked questions by answering them before they’re asked. AmeriTitle’s blog is a great example. As a partner of ours, they use this space to explain the complexities of their industry and provide tips, covering topics that commonly trip up their customers. This kind of proactive communication can be done through blog posts, social media, emails, etc. 

All communication to your external audiences should be timely and of substance. The golden rule is to not keep customers waiting and to not waste their time. Never communicate just for the sake of communicating. Instead, make sure you’re always providing content that is relevant or of value to them. Focusing on communication with your internal and external audiences this year is the best way to invest in your business. Who better to help you improve your communication than our team of communication experts at Bowe Digital. We’re here to help you reach your audiences in a way that works for you! Contact us today.

At Bowe Digital, our resolutions as individuals and a team are in place for 2021! (Insert Rocky theme here!) If you are anything like us, you are pumped to hit the ground running. You have been training for this your whole life. The new year is before you like a winding road, and you can’t wait to use every twist and turn to your advantage!

Have you considered your marketing plans for this year? Each day is an opportunity to tell everyone about your business, and like Rocky, you need a plan in place to be the champ! It takes a little training, but here are some ideas that will help you knock out your goals to become a marketing champion!   

Resolving to do even one tip from above betters your ability to communicate with the most important people in your corner...your customers. If you need some more support, contact Bradley Erb at bradley@bowedigital.com. He and the other members of the team are ready to cheer you on and can help with websites, social media and promotional material! Reach out because we are ready to fly now...just like Rocky.

From Guest Blogger & Bowe Digital Intern, Mackenzie LeClere:

Today, more than 90% of businesses use social media to promote their brand. Hopefully, your business is one of them. Even if you’re on social media, are you using it correctly and efficiently? Social media can be a great thing when done correctly, and Bowe Digital is here to help.

Having social media is a must these days if you are trying to take your business to the next level. To begin with, it’s cost-efficient!  Social media is one of the most inexpensive and easiest ways to market towards your customers and the public. Instagram, Facebook and other platforms can have a huge impact on your sales and reach potential clients or partners without hurting your marketing budget. 

By having an active presence, you can engage and reach people who have never heard of your business.  For example, you share a post to 100 of your followers advertising your business. Those followers share and repost your post bringing in 100 other new eyes. All this leads to new customers -- and more awareness -- for your brand with a click of a button.

Not only is it important to have social media to bring awareness, but it’s an awesome way to form relationships with customers. Within Instagram and Facebook, there are features designed to message people. This allows people who have questions about your business to ask and get a response right away. This is a plus for you because you’re showing them that customers are a priority, making you stand out from other businesses. 

TIPS

Hopefully, these tips come in handy. If you’re looking for more help in this area, Bowe Digital is here. Let’s talk today!

Mackenzie is a Fall 2020 Bowe Digital intern and attends Illinois State University studying communications. She’s majoring in Public Relations and minoring in Sociology. She loves writing, dancing and spending time with friends in her free time.

“Do not try to do everything. Do one thing well.” -Steve Jobs

Being a business owner is more than a full-time job. It’s the realization of a dream that has been your focus, possibly for a long time. You know what you do, and you do it well.

Whether searching for the right insurance agent or the best popcorn in town, most of today’s customers begin their search online. Your net presence is often a customer’s first impression of you, and your brand should be on point.

Bowe Digital can get your message heard. As you focus on your business, our marketing specialists put a spotlight on your efforts, and we work hard, play hard and respect everyone as our team steps up to the marketing plate for you.

Wherever you are in your marketing plans, Bowe Digital can position your brand for success without breaking your budget. Just look at what we offer!

Bowe Digital offers all of this and so much more. You know your business, and we know marketing. Together, we make a dream team with one goal in mind…to take you to the next level. Contact our Business Development Manager Bradley Erb, or reach out to us through bowedigital.com. Trusting us with your marketing needs is a step up on the ladder to success.

LinkedIn’s mission is to connect the world’s professionals to make them more productive and successful.

And so far, they’re executing well. It’s likely you already know the platform as your go-to spot for hosting your resume. But this is only the tip of the iceberg when it comes to what LinkedIn can do for you and your company.

Thanks to its focus on professionals, LinkedIn has fostered an engaged community that wants to hear what career advice, work tips and professional development guidance you have to offer. It’s an amazing (and often underused) platform with a fast-growing captive audience. It’s time you make posting content on it a priority whether its through a company account or your own personal page.

We put together this handy list of best practices when it comes to posting, such as what to post and how often to post. These tips will help stop your content from getting lost in the noise and turn it into content that can truly make an impact.

The foundational best practice: We can’t stress this enough. You need to start by completing your LinkedIn profile. According to LinkedIn, companies with a complete profile receive 30% more weekly views. This means that your description, logo and company information all need to be filled out. (If you want some inspiration to get started, check out this Best of LinkedIn Pages that LinkedIn created.)

Now here are answers to two follow-up questions that you might be asking us.

LinkedIn is a platform that needs to be taken off the backburner and made a priority. Where else can you find so many people who are ready to engage with you? If you need more help creating and managing content, call Bowe Digital today at 317-410-1690.

There's a Norwegian saying worth remembering: there's no such thing as bad weather, only bad clothing. Watch as Bowe Digital owner, Wayne M. Stanley, talks about the ways you should change your "marketing clothing" this fall and better market your business.

 

 

Today’s internet access allows applicants to be savvier when searching for an employer. Recent studies show that job seekers do their home work before applying to most companies. You may not realize that you have a reputation in the job market already. Knowing what and where this reputation comes from is important to attracting the right applicants. Today’s applicant wants the new job to be just right for them as well.

There are a couple of housekeeping tips that need to be addressed before you advertise any job opening.

Having a clear job description is essential. This highlights the basic requirements of the position. It is not uncommon for many companies not to have written job descriptions. (I am not saying this practice is good.) Over the year’s, tasks were assigned to certain people and they alone were responsible. These same people were with the same company for 20+ years. Now as they leave or retire, we need to know what it takes to replace their knowledge.

When you ask an employee to list all the tasks they are responsible for and the tasks they know how to do, even if they are not held responsible for them, there are usually surprises. Employers and their managers are not always aware of who knows how to complete certain tasks, or better yet how they learned to do the tasks.

Don’t hesitate to get help to write job descriptions that will let you and the applicants know if they are qualified for the position.  They can help you write detailed job descriptions and step by step training manuals if needed. Be sure to remove the jargon and industry phrases from descriptions targeting new candidates. You want them to be accurate and appealing to attract the best humans for the job.

Emphasize the benefits your company has to offer. Make a complete list of everything that you do for your employees. This is your time to shine. Include, health care plans, retirement /401K packages, scheduling requirements and holiday schedules, company vehicle/computer/cell phone use, vacation/personal days, even pet insurance! Be sure to list any policy that gives the employee a chance to be appreciated or make their life easier!  Ask why you started offering this benefit, if there is still a need, or is there something missing you could add. Applicants want to know how you recognize and appreciate the worth of those who work for you. The benefits being asked for these days does vary a great deal from years past. Each generation has a different want or need for what they consider a benefit. Companies should look at this list be sure they are still needed, wanted, and more importantly viewed as a benefit by the staff. It is nice to see more weight being thrown at personal time than possibly just pay scales. It has been said many times that the mental health of our work force shows in their productiveness. Do your research and know what you can afford to offer. Learn what your team needs to happier and more successful for all of you.

There are many points to the hiring process. This is only the tip of the iceberg. We will address more ways to attract and retain great employees in the future. If there is something you are struggling with promoting let us know how we can help. We will get the information you need to be the best at hiring and retention, to help save you money and headaches. Email us today at contact@bowedigital.com.

We all know that first impressions are important and a bad first impression could really turn someone away. Companies spend a lot of time and effort making their offices look nice and make sure they have the best staff at the front desk to welcome any customer to their office. But in most cases, your website is often your first impression on a potential new customer, not your office. If your website is out of date, you may lose business. Sounds crazy right? Someone would take their business elsewhere for a bad website?! It’s true.

So what makes a website “good”?

  1. Visible Contact Information. Phone books are a thing of the past so customers are going to come to your website to find that information. Make sure your contact information, address, directions and business hours are all visible and easy to find on your site. Nobody wants to have to dig around to find it. If it’s too hard, customers will move on to the next company down the road.
  2. Is it user-friendly? Customers want to quickly find the solution to a problem. So make those commonly asked questions easy to find and precise. Customers don’t want to spend their whole day reading through your content to find answers.
  3. Does it look good on any device? People are looking things up on their mobile devices more than ever. Is your site mobile friendly? If not, this is a must for your site! Come on, it’s 2019!
  4. Clean appearance. You want your site to look professional. No blurry pictures or videos, grammatical mistakes, broken tabs, no loose ends etc. Take pride in your site.
  5. Add Videos. Does your site have videos on it? Google endorses sites that have videos on their page and pushes those sites to the top of the Google search options. You want your site to be seen without having to pay for Google Ads, add those videos!
  6. Have all social links on your site. Social Media is such a smart and easy marketing tool so you should you should promote yours everywhere you can!

So, the real question is—does your website meet these needs? If not, now is the time to make changes. The future is now and there is not better time than today to address your marketing and site needs. Not sure how to do this? Contact Bowe Digital at 317.410.1690 and we will help you get there.

 

By now, I’m sure you’ve looked at the video above and are wondering where she could possibly go with this in relation to marketing. Marketing takes boatloads of work. You must put in the time and effort to know your audience, understand your company’s comfort level with creativity and constantly keep up with new tools. One main driving force with marketing at Bowe Digital is to never stop learning. We do our very best to learn about anything new for digital marketing because we want to provide the best service we can for our partners.

The video above was a gritty starting point for me the summer of 2018. I purchased a baby green warmblood horse with loads of energy. As you can see, he was a bit of a handful when we started. He refused jumps, ran off with me many times, bucked me off several times and was pretty much a toddler in their terrible twos. From the summer of 2018 to late winter 2019, he’s become a different horse. My experience with marketing has run parallel with training my horse.

Bowe Digital was just a “baby” when I started. There was much to learn about title insurance, design, our partners and how everything worked. I was excited to start but was nervous about the opportunity. As the months passed by, the amount of knowledge I gained in such a small amount of time was unreal. Being able to apply that brain power to our partner companies is something we’re all incredibly passionate about.

We provide each of our partners the reins and we are the horsepower that drives your marketing. Branding is an important part of selling what your company is about and it’s why we take the time to customize your marketing. We learn your audience, your preferences and then we create. We also give our partners each month the opportunity to review our work, allowing you to get exactly what you desire. We are hands-on and non-stop and we promise we won’t let you down.

The video above is what 10 long months of good old-fashioned hard work, blood, sweat and tears look like. I put in the work to get what I want out of everything I participate in, particularly my job. My pathway through the digital marketing world is very different from what most would expect it should be. Digital marketing is a tough gig with tons of competition. You’ve got to be the best to please the best and I believe that is why Bowe Digital’s marketing stands out from “the other guys”. If you’ve got marketing needs, you should probably put a Bowe on it. Email me today at ashley@bowedigital.com.

Instagram, millennials love it, and baby boomers don’t know what to think of it. What makes Instagram so much scarier than Facebook? Is it not knowing what to post or the uncertainty of how it will help your business? Too many times I have heard people say their business doesn’t need an Instagram account because it won’t help their business.

But those people are wrong. Instagram is a booming social platform that has over 1 billion users. Each day, there are 500 million active people on Instagram. Seems like a lot, huh? Well, it is.

So, how many businesses currently have an Instagram account? Take a guess. Over 28 million is the correct answer. Those accounts are helping businesses not only keep customers engaged but bring in new customers. But do people really follow business accounts? Yes! Over 80% of Instagram users follow business accounts. Seems like a no brainer to have an account then, right? But how do you do it effectively?

You don’t want to manage your business account in the same way you manage your personal account. The point of an Instagram account for your business it to build a relationship with a target audience. What’s that mean exactly?

People buy from businesses they like. What’s that mean? Not everyone will follow your account and that’s okay!

People like businesses they trust. Each business has a story, what’s yours? Is your whole team bought in?

Relationships build trust. Build that relationship with your customers. Be personable. Be real. People like working with and buying from companies that have built a relationship with them.
Content builds relationships. Push out content that your followers want to see and are useful to them. Don’t just post to post.

So, what do you post?

Your customers use Instagram for images and video, so you want to make sure your posts are visually appealing. When creating a post, you want to think about three things:

1. What do your customers care about?
2. What does your brand stand for?
3. What makes your business (or product) unique?

Once you have created your post, you need to know when the best time is to push it out. Time zones DO MATTER. If you are wanting to reach a Midwest client, you should post on Tuesday morning around 11 a.m. Posts are only seen for 24 hours or less, so you want to make sure you are pushing out your content at the right time to get as many eyes on your posts as possible.
Don’t let your business get forgotten. Instagram is trending and will continue to be a leading social platform. Make sure you are present. Want help with creating and managing that content? Call Bowe Digital today at 317-410-1690.