When it comes to TikTok and Reels, being a trend follower can be just as powerful as being a trendsetter. Trends can last anywhere from one week to several months, so while time is of the essence, you can get noticed even if you’re a little late.

So, how do you know what’s trending? It helps to be active on TikTok and Reels, but if you’re too busy for that, you’re in luck! Bowe Digital is here to give you the 4-1-1. We’ll be sharing an update on what’s trending each month on video and audio, and all you have to do is get behind the camera.

Punching Video Trend

Do you and your coworker have conflicting opinions about work/life balance, how casually you should communicate over email or even just what to order for lunch like this video? Does your customer have a common misconception about what your company does? Duke it out with this video trend. Almost any questions and answers can work for this one. One company’s marketing and sales team did a great job battling it out in this example.

Jumping Through the Screen Video Trend

If you’ve seen this trend, then you know most creators are jumping through the screen to a scenic vacation like this video. While you can certainly highlight your team members’ travel destinations if they’re willing to share them, you can also change the narrative of the trend. Jump through the screen to a conference, new office, networking event or team bonding night out – the options are endless.

“Well, I think it’s our job” Audio

This sound came from Zendaya during her Dune 2 press tour, and now it’s being used by all kinds of businesses. Simply use the sound, and add text over the top with a common question your customers ask about your job.

Everybody Wants to Rule the World Audio

If copyright is a concern for your business, you can use this cover by The Free Label as the background in your TikTok and Reels. It’s as easy as recording yourself completing a task or showing something aesthetic, like this dining table from madi_epsy_home.

Adam Sandler CapCut Template

Show off what you like most about your job or something your customers do that makes you smile with this CapCut. Here’s an example.

Capture Everything CapCut Template

If you need a template to showcase multiple photos or videos from your camera roll, this one is easy to use!

Five On The Rise

Trends on social media often mimic moments and events in pop culture, so keeping tabs on what’s coming up can give you a competitive edge and allow you to prepare for potential trends in advance. Here are five topics that are on the rise:

1. Challengers

The highly anticipated movie starring Zendaya premieres on April 24. We already mentioned a clip from her Dune 2 movie press tour that’s trending right now, and there may be more.

2. 2024 WNBA Season

The WNBA season begins on May 4. Given the hype surrounding March Madness, it’s safe to assume that many people will tune in to see how Caitlin Clark, Angel Reese, Kamilla Cardosa and others play.

3. Star Wars Day

May the 4th be with you. Adding some Star Wars-themed music behind your videos or making a fun reference to the movie sequel leading up to this day may give your video a boost.

4. The Kentucky Derby

It’s almost horse racing season, and there are plenty of ways to draw a parallel between the race and your business. Think, “Our team racing to get your deals done,” with a CapCut of a horse running.

5. The Met Gala

Celebrity interviews, reactions and moments on stage are a gold mine for sound clips and CapCuts that turn into trends on TikTok and Reels.

These hot topics will generate a lot of buzz. By finding ways to incorporate them into your marketing, you can generate some of that buzz for your business and earn a boost on social media.

We’ll update you with new trends each month, so be sure to bookmark this page for future reference. If you want help incorporating trends into your marketing, contact Bradley Erb on our team at bradley@bowedigital.com. Learn more about our services at bowedigital.com.