Back-to-school season is upon us. Like students need to hit the books, businesses must hit TikTok and Instagram Reels to stay ahead of the curve. Whether you're new to video marketing or a seasoned pro, now is the time to refresh your strategies and incorporate trends into your content to ensure you ace the year ahead.
Bowe Digital will be your teacher. We share an update on what’s trending each month on video and audio; all you have to do is get behind the camera. If you need help getting started on TikTok, check out our TikTok ebook. We also offer Studio Days, where our team will join you for 4 to 6 hours of video recording at a great price.
Gen Z Writes the Script Video Trend
In our July trends report, we told you to grab your Gen Z coworker or simply take a page out of their book with a funny video edit like this one. It’s time to let them take the reins again because this new trend goes hard–no cap. Ask your coworker to write the script for your next video and incorporate all of their Gen Z lingo. Whether you’re giving a tour of your office or a property like this example or explaining why people need your product or service like this one, participating in this trend would be a colossal W in the eyes of your younger customers.
Very Demure, Very Mindful Video Trend
Thanks to this trend, we’ve learned that almost anything can be done in a very demure, mindful and cutesy way. It works for any industry and occasion, from the original video about workday makeup to boarding a plane and even eating Crumbl cookies. Show us the “classy” way to spin in your office chair, greet a client, eat lunch, etc. The possibilities are endless.
Serious or sarcastic: pick your poison before using this trend. Some creators and brands use this audio from the movie Nacho Libre, starring Jack Black, to compliment their customers and shine a light on what’s going well at work, such as setting boundaries. Others are using it to highlight things that aren’t so fantastic. Check out this example.
Olympic Salute Audio Audio
People are still riding the high of the 2024 Paris Olympics on TikTok and Reels, and you can, too! You may not be able to swing your body around the high bars, flip through the air on the vault or balance on the beam like the USA gymnastics team, but we’re willing to bet you can salute. For this trend, think about the minor things you do at work that make you feel super accomplished. It can be as simple as showing up each day, crossing a task off your to-do list or receiving a compliment or positive review from a customer. Just perform your tasks on video and follow them up with the gymnast salute like @stellarortho or @togetherxr.
That’s My Girl CapCut Template
Use this CapCut template to hype up your favorite coworker or congratulate a teammate on something! Just add a picture or video of them and tell us what makes them “your hero” in the caption or by adding some text to the video.
Hugh Jackman Laughing CapCut Template
With all the buzz around the new Deadpool & Wolverine movie, we’re not surprised this CapCut is trending. Use it to show something within your brand or the industry you work in that makes you break out into tears of joy and laughter.
Three Canva Tips and Tricks
Social media is evolving fast. Yet, it’s still a mix of the old and new. We always encourage our partners to include more videos in their marketing to increase engagement and appeal to younger audiences, but images and graphics are still important. These Canva tips can help you create scroll-stopping content to incorporate into your marketing strategy.
This Speedpaint app is so fun for creating a cool story effect! Search for “Speedpaint” in the apps section of Canva. Upload an image. Watch the magic happen!!
Next time you go to create a carousel for Instagram, open your design in Canva. Go to file > view settings > show rulers and guides > custom. Type in the desired number of columns (slides) for your carousel *type 0 for margin and gap. Drop your pics or videos into each section. Export your perfectly divided carousel and post our schedule for IG.
Go to colorhunt.co to search for a color palette and screenshot the one you like. Upload the screenshot to Canva and drag it on top of your design. Click on the image > more > apply colors to the page.
We’ll update you with new trends each month, so bookmark this page for future reference. If you want help incorporating trends into your marketing, contact Bradley Erb on our team at bradley@bowedigital.com. Learn more about our services at bowedigital.com.