What do the 2024 Olympic Games, TikTok and Instagram have in common? They all have worldwide reach. As athletes meet in Paris to compete for a chance to take home gold medals for their country, you can use video content to compete for your customer’s attention on social media. One winning tactic is to take advantage of trends. 

Bowe Digital will train you into Olympic shape. We share an update on what’s trending each month on video and audio; all you have to do is get behind the camera. If you need help getting started on TikTok, check out our TikTok ebook. We also offer Studio Days, where our team will join you for 4 to 6 hours of video recording at a great price. 

Gen Z Editing Video Trend 

While many millennials have formed a buttoned-up, professional reputation at work, their Gen Z counterparts have proven to be a bit more unhinged and unserious. So, grab your Gen Z coworker, or simply take a page out of their book with a funny video edit like this one, poking fun at a professional with a habit of (over) using the millennial pause. Think of it like a reversed edit where the bloopers stay in, and the rehearsed parts get cut. 

Boots and a Slicked Back Bun Video Trend

Don’t worry! This one isn’t just for the office fashionista. It’s been used by everyone, ranging from toddlers with cute mullets to women navigating the dating world. All you have to do is gather your coworkers and share two things about yourself or what each of you is wearing to the tune of the song.

Remember, you never know how long a trend may last, so take a look at these past trends.

Tell Your Friends to Pull Up Audio 

Word of mouth is everything when it comes to gaining new business. Use this audio as a fun way to ask your customers for referrals. Check out this example

Charlie XCX Apple Audio 

In case you haven’t heard, we’re having a Brat summer. Brat summer is an aesthetic and a way of life inspired by the new Charli XCX album, Brat, which debuted at number 3 on the Billboard 200 album chart. “Apple” from the album is currently the number-one trending song on TikTok, and you don’t have to be brat (or understand what it means) to take advantage of this audio trend. All you have to do is film yourself doing this dance, like Team USA springboard diver Tyler Downs. Here’s a tutorial.

What is That Bruh CapCut Template

Did your company recently launch a new product? Do you offer 24/7 communication or a level of service that your competitors don’t? Maybe your service saves people tons of money. Use this CapCut to sell yourself and show what makes your product or service so irresistible to consumers that they’ll be slamming their credit cards down on your desk. 

Door Knocking CapCut

It’s okay to get a bit literal with this one. Post a picture of your team hard at work or take a screenshot of your website and accompany it with some text. Think things like "We don’t wait for an opportunity to knock," "We're pounding down the door for our customers," or "When opportunity knocks, we answer."

An Olympic Look Behind the Scenes

They’re not just exceptional athletes. They may have a knack for video content, too. The great thing about TikTok and Instagram Reels is that anyone can use them. As a result, we’ve got a behind-the-scenes look from athletes in every country. Here are five things we’ve learned and seen thanks to content from our favorite global competitors. 

  • Most of the athletes sleep on cardboard beds with mattresses made of jelly. 
  • The Olympic surfing competition is in Tahiti, and those athletes are staying in a floating village.
  • There are some pretty epic Olympic uniform kits. Check out Paris, Canada and, of course, the USA
  • Simone Biles is fed up with people calling her husband Mr. Simone Biles leading up to the Olympics.
  • Producing content for the Olympics requires a week plus of training.  

We’ll update you with new trends each month, so bookmark this page for future reference. If you want help incorporating trends into your marketing, contact Bradley Erb on our team at bradley@bowedigital.com. Learn more about our services at bowedigital.com.