There are trends and there are the trendsetters. Celebrities lead the way at events like the American Music Awards (AMAs), but on TikTok and Instagram Reels, anyone can go viral. While it may not be for your red carpet look, there are plenty of ways to make your business stand out using trending and original video content.

Bowe Digital can help! We share an update on what’s trending each month on video and audio, so all you have to do is get behind the camera. If you need help getting started on TikTok, check out our TikTok ebook. We also offer Studio Days, where our team will join you for 4 to 6 hours of video recording at a great price.

Propaganda I’m Not Falling For Video Trend 

We promise this trend isn’t as serious as it sounds. All you have to do is create a list of popular or trendy things in your industry that you don’t do or don’t understand the hype around. You can participate if you’re working a corporate 9-to-5 job like suzanne.verhees, if you’re a teacher, a nurse or anything else.

Take a Random Object to Work Video Trend

It’s time for show and tell with a twist! Have your team members bring in a random object from home and show it to each other while everyone has water in their mouths. The goal is to get laughs and good reactions caught on camera, so the more random the better. Check out this example with a didgeridoo, ashes, a two-finger back scratcher and more for inspo.

I’m You Ten Minutes From Now Audio Trend

This audio is great for highlighting before-and-after transformations! Use it to show yourself before and after coffee, getting ready for work or enjoying the benefits of your product or service.

Bus, Club, Another Club Audio Trend

Like high-wasted shorts and Crocs, this audio clip is making a comeback. That’s the great thing about trends. They can regain popularity and help attract more eyes to your content for weeks, months or years to come. 

When we hear this audio, the first thing that comes to mind is the hustle and bustle of conference season. To use it, film short clips of yourself clapping in front of different backdrops as you travel, like this

I Might Not Go Back In CapCut Template

No matter how much you like your job, sometimes all you want to do is go home. Use this CapCut to highlight something at work that makes you want to pack up and leave for the day. Think, “POV: Me arriving at work after the holidays” or “When my favorite coworker is away on vacation.”

Dancing and Vibing CapCut Template

Use this CapCut to highlight a situation where you have to keep the vibes up. Take this trend in any direction you want by adding a caption like, “Me on my drive to work knowing I’m going to close a ton of deals later.” “Me keeping the vibes up while my team talks about the economy in our team meeting.” “My last braincell when 4:30 pm hits on a Friday” or “POV: It’s my third coffee before noon.”

What’s Bowe Up To? 

For the fourth year straight, the Indiana Chamber of Commerce named Bowe Digital one of the Best Places to Work in Indiana. This year, we were ranked number six out of 150 organizations.

Winning companies excel at the following: 

Work/Life Balance: We enjoy fully remote work, a four-day work week, unlimited PTO and encourage our team to make time for family, friends and the things they love to do.

Employee Satisfaction: We use feedback from the Best Places to Work survey and other employee surveys to gauge where we’re at and implement lasting changes.  

Appreciation: Our leadership team strives to celebrate contributions big and small. We’ve implemented more one-on-one meetings, gratitude videos and have a #teamlove channel where we share our wins.

Employee Engagement and Communication: This year, we’ve dedicated a ton of time to redefine our company goals together, set personal goals and smooth out our internal processes to be better partners to our customers.
We are thrilled to lead the way in Indiana’s workplace culture and serve businesses worldwide. Learn more about our services at www.bowedigital.com. To work with Bowe Digital, email Bradley Erb at bradley@bowedigital.com.