It’s going down like Spirit Airlines, which is trending on Google after filing for bankruptcy this month. Despite the company’s turbulent conditions, they have continued to invest in their marketing and post fun TikToks like this one on social media–a decision that will pay off if and when things turn around for the airline. Whether your business is grounded like Spirit or experiencing smooth skies, participating in trends on TikTok and Instagram Reels can help take your marketing efforts to new heights.
Bowe Digital can help! We share an update on what’s trending each month on video and audio, so all you have to do is get behind the camera. If you need help getting started on TikTok, check out our TikTok ebook. We also offer Studio Days, where our team will join you for 4 to 6 hours of video recording at a great price, but more on that later.
The Suspect Video Trend
This is your chance to subtly (or not so subtly) roast your coworkers or your friends. Take turns running away from the camera while exposing each other for what you’re guilty of doing, like saying you were late to work because of traffic when really you just slept through your alarm or thinking the whole world is mad at you when someone doesn’t respond to Slack messages. It can be work-related, like this example or more personal, like this one. The more specific, the better.
Camera Flip Video Trend
What’s something you would love to hear someone say? Is it that everyone needs to acknowledge younger siblings are always right, like Joe Jonas? Is it that organizations need to recognize the importance of mascots? Whatever it is, this is your chance to say it. Type out something you wish would happen, no matter how unlikely, but then flip the camera “on accident” to expose you as the one saying it. Bonus points if it’s about work and you’re wearing company-branded clothing when the camera flips.
Two Best Friends Audio Trend
This audio trend celebrates the fact that opposites often attract. Grab your work bestie and highlight what’s different about you. It doesn’t just have to be your style, like this adorable example. It could also be your morning drink order, desk decor, position at the company, lunch order or a combination of it all, like this.
You Should Really Keep That To Yourself Audio Trend
If you live for the office gossip, then this audio trend is for you. But let us start off by saying that gossip doesn’t have to be negative, it just has to be juicy. So, what secret is your brand itching to spill? When the audio says, “Bigs leaving his wife,” tease your audience about a top-secret product launch, an exclusive new partnership or anything else you want them to know.
It's Tiiiiiime CapCut Template
If you’re like us, the Christmas season starts on November 1st. Use this iconic Mariah Carey CapCut to show off your work to get into the holiday spirit. It could be a picture or video of you adding cozy decor to your home or office, visiting the local Christmas market, ice skating rink, or holiday pop-up, proudly wearing red and green or anything else festive.
A Rough Couple of Days CapCut Template
Everyone has rough days at the office, including The Office characters themselves. Look at the bright side like Pam and use this CapCut to tell us what makes a bad day a little bit better, like this simple example.
What’s Bowe Up To?
If you want hands-on help getting started with trends or are looking to provide extra value to your customers, Bowe Digital Studio Days may be for you! We’ve joined multiple teams all over the country this year to film and edit content for them and their customers to post on social media. We can come up with ideas for any industry and will cheer you on from behind the camera the whole way through! All you have to do is show up.Here is an example video we created for a real estate customer. Find more examples and information about Studio Days at www.bowedigital.com/studiodays.