Between The Devil Wears Prada 2, Scream 7 and The Mandalorian and Grogu hitting the big screen, theater lobbies are packed, but not just for the films. The internet is completely obsessed with the wild and over-engineered limited-edition popcorn buckets dropping alongside them.

It’s a masterclass in modern sales and marketing: taking a basic concession product, injecting some creativity and turning it into a cultural phenomenon that casual viewers and dedicated collectors alike will wait in line to buy. 

Your business doesn’t need a Hollywood budget to capture that kind of hype, but you do need to get on screen. Knowing how to tap into what your audience is already scrolling through on social media and creating your own TikToks and Instagram Reels is a great place to start.

Bowe Digital is here to help! We share monthly updates on what’s trending in video and audio, so all you have to do is get behind the camera. If you need help getting started on TikTok, check out our TikTok ebook. We also offer Studio Days, where our team will join you for 4 or 6 hours of video recording at a great price.

And That’s My Why Video Trend

This sentimental, three-slide carousel trend is taking over feeds right now. Slide one sets up a prompt about your time, usually with a partner, like this example, but you can use it for your company or brand. Slide two shows a sweet or funny reason why you stay and slide three delivers the punchline: “And that’s my why.” This is an easy way to humanize your business or spotlight a fan-favorite product. A bakery could post: Slide 1: “I’ve been coming to Sweet Treats for 3 years,” Slide 2: A close-up video of a gooey cinnamon roll, Slide 3: “And that’s my why.” 

When Someone Says, “” But My Name is “” Video Trend 

This trend is all about using sarcasm to dodge responsibility. You use text on screen to show someone calling you out for a bad habit or mistake, but you completely ignore it because they didn’t explicitly say your name. Check out this example from @rsn_technologies on checking Teams messages, or this one from @gradguards on making TikToks.

Word Search Trend 

Instead of simply telling your customers something, get them involved with a word search. Hide a message within the letters, like “Buy a house this summer,” “Buy your yearbook,” “Work with [company name]” or “Come to [event].” Then take a video circling the words one at a time. This will have your viewers guessing what comes next and keep them engaged longer.

The Generational Age Gap Audio Trend

Age gap relationships are all the rage right now, with highly controversial shows like Age of Attraction hitting Netflix earlier this year. But we aren’t talking about romance here—we’re talking about the workplace! This wholesome, trending sound is all about celebrating work besties who happen to have a significant age difference. To participate, film a quick, lighthearted video featuring you and your much older or much younger teammate performing to Be My Lover by La Bouche, with the text “Workplaces are experiencing major age gaps.” Here are a few duos we love from @kayrileyfloors, @cityofmarionlibraries and @herosnowcoffee on Instagram.

Just Like I Promised Audio Trend 

“So there it is, just like I promised… the story of how I died… for 36 seconds.” Creators are using this audio to “play dead” on camera, paired with text about a work situation that absolutely exhausted them or nearly took them out, even though they still ultimately delivered. Real estate agents are loving this one–just check out this example and this one–but any industry can use it. 

Euphoria I Feel Sick CapCut Template 

Based on the dramatic line delivered by Cassie (played by Sydney Sweeney) in Euphoria, this template isolates her saying, “I feel sick,” in a state of utter distress and anxiety. You can use it to poke fun at the common pain points your clients experience before they hire you. 

Social Media Is Replacing Google as the Discovery Engine for Shoppers

Traditional search is losing ground to social media. According to a recent report by Meta, Google searches per US user are down nearly 20% year-over-year as consumers increasingly turn to platforms like Instagram and Facebook to discover products and ask questions. 

Key Takeaways:

• Short-form video is at the center of this shift, blending entertainment with product discovery and driving purchase intent in the feed.
• Creator content and UGC are amplifying brand reach, using authentic storytelling to drive interest at scale.
• Meta is positioning its AI tools to connect these discovery touchpoints, unifying search intent and in-feed content into a single, shoppable experience.
• Brands need to rethink content strategy to optimize for social discovery, not just search.