For Belly, it was The Summer I Turned Pretty. For you, it was the summer I participated in TikTok and Instagram trends. At least we hope that’s been the case. If not, there’s still time! Following the show’s season three finale, Jenny Han surprised us with the announcement of The Summer I Turned Pretty movie, meaning Belly, Conrad and Jeremiah’s story doesn’t end here. Yours doesn’t either. It’s time to fall into a new marketing strategy this Autumn and start incorporating even more videos and trends.

Bowe Digital can help! We share monthly updates on what’s trending in video and audio, so all you have to do is get behind the camera. If you need help getting started on TikTok, check out our TikTok ebook. We also offer Studio Days, where our team will join you for 4 to 6 hours of video recording at a great price.

Imposter Game Video Trend 

Here’s how the game works: Everyone is given the same secret word, except one person who’s the impostor. Each player takes turns saying a word that relates to the secret word without giving it away, and after a few rounds, the group votes on who they think the impostor is, like this. Businesses can join in by using words tied to their industry. For example, a real estate team might use “Closing” as the word, with players dropping clues like “keys,” “title,” “signature,” “transfer,” or “open,” while the impostor scrambles to blend in. 

Our Favorite Customer Video Trend

We can’t think of a trend that’s more perfect for your business to try than this one! It puts the spotlight on the people who matter most: your customers. Plus, all you have to do is point at the camera and add some text. Check out this example and give it a try.

You Didn’t Text Me Audio Trend

This trend is ideal for capturing those moments when someone forgot to fill you in on lunch plans, tag you in a post or give you the office tea. Think Dance Moms drama, but for your work or friend life.

Sabrina Carpenter – Nobody’s Son Audio Trend

If you’ve ever wanted to smack your coworkers or customers for something, this is your chance — theoretically, of course. Highlight the “corrupt” things they do, like not using your product or service, and pair it with this audio from Sabrina Carpenter’s new album. Then smack them through the screen. Our advice–try to keep it light-hearted!

Are You In or Out CapCut Template 

Use this CapCut template to encourage your audience to make a choice. That could be signing up for a newsletter, joining a webinar or taking advantage of a promotion. You can overlay text like, “When you haven’t signed up for tomorrow’s webinar yet” or “POV: We really want you at our next open house.” 

Gorilla Thinking CapCut Template

Do you ever have hilarious or intrusive thoughts that sneak in while you’re trying to concentrate? If so, our team and everyone else want to hear about them! Use this funny example for inspo and check out this tutorial from our team to learn how easy it is to make a CapCut.

Tap Into New Email Audiences with Growth House

In partnership with Bowe Digital & ZoomInfo, Growth House is your gateway to discovering new business opportunities and expanding your audience reach. Here’s how we make it happen:

???? Targeted Customer Discovery: Our integration with ZoomInfo allows us to pinpoint potential customers who are a perfect fit for your business. We leverage their extensive database to find and engage the right prospects.

???? Effective Outreach: Using verified email addresses from ZoomInfo, we craft and send personalized messages designed to capture attention and generate leads. This means more opportunities for you to convert prospects into loyal customers.

???? Accelerated Growth: By enhancing your outreach efforts and expanding your audience, Growth House helps you scale faster and more efficiently.

Our team is here to help with all your marketing needs. Learn more about our services at bowe.btldem.com/. To work with Bowe Digital, email Bradley Erb at bradley@bowedigital.com.