We all know that first impressions are important and a bad first impression could really turn someone away. Companies spend a lot of time and effort making their offices look nice and make sure they have the best staff at the front desk to welcome any customer to their office. But in most cases, your website is often your first impression on a potential new customer, not your office. If your website is out of date, you may lose business. Sounds crazy right? Someone would take their business elsewhere for a bad website?! It’s true.

So what makes a website “good”?

1. Visible Contact Information. Phone books are a thing of the past so customers are going to come to your website to find that information. Make sure your contact information, address, directions and business hours are all visible and easy to find on your site. Nobody wants to have to dig around to find it. If it’s too hard, customers will move on to the next company down the road.
2. Is it user-friendly? Customers want to quickly find the solution to a problem. So make those commonly asked questions easy to find and precise. Customers don’t want to spend their whole day reading through your content to find answers.
3. Does it look good on any device? People are looking things up on their mobile devices more than ever. Is your site mobile friendly? If not, this is a must for your site! Come on, it’s 2019!
4. Clean appearance. You want your site to look professional. No blurry pictures or videos, grammatical mistakes, broken tabs, no loose ends etc. Take pride in your site.
5. Add Videos. Does your site have videos on it? Google endorses sites that have videos on their page and pushes those sites to the top of the Google search options. You want your site to be seen without having to pay for Google Ads, add those videos!
6. Have all social links on your site. Social Media is such a smart and easy marketing tool so you should you should promote yours everywhere you can!

So, the real question is—does your website meet these needs? If not, now is the time to make changes. The future is now and there is not better time than today to address your marketing and site needs. Not sure how to do this? Contact Bowe Digital at 317.410.1690 and we will help you get there.

By now, I’m sure you’ve looked at the video above and are wondering where she could possibly go with this in relation to marketing. Marketing takes boatloads of work. You must put in the time and effort to know your audience, understand your company’s comfort level with creativity and constantly keep up with new tools. One main driving force with marketing at Bowe Digital is to never stop learning. We do our very best to learn about anything new for digital marketing because we want to provide the best service we can for our partners.

The video above was a gritty starting point for me the summer of 2018. I purchased a baby green warmblood horse with loads of energy. As you can see, he was a bit of a handful when we started. He refused jumps, ran off with me many times, bucked me off several times and was pretty much a toddler in their terrible twos. From the summer of 2018 to late winter 2019, he’s become a different horse. My experience with marketing has run parallel with training my horse.

Bowe Digital was just a “baby” when I started. There was much to learn about title insurance, design, our partners and how everything worked. I was excited to start but was nervous about the opportunity. As the months passed by, the amount of knowledge I gained in such a small amount of time was unreal. Being able to apply that brain power to our partner companies is something we’re all incredibly passionate about.

We provide each of our partners the reins and we are the horsepower that drives your marketing. Branding is an important part of selling what your company is about and it’s why we take the time to customize your marketing. We learn your audience, your preferences and then we create. We also give our partners each month the opportunity to review our work, allowing you to get exactly what you desire. We are hands-on and non-stop and we promise we won’t let you down.

The video above is what 10 long months of good old-fashioned hard work, blood, sweat and tears look like. I put in the work to get what I want out of everything I participate in, particularly my job. My pathway through the digital marketing world is very different from what most would expect it should be. Digital marketing is a tough gig with tons of competition. You’ve got to be the best to please the best and I believe that is why Bowe Digital’s marketing stands out from “the other guys”. If you’ve got marketing needs, you should probably put a Bowe on it. Email me today at ashley@bowedigital.com.