Video pairs with audio like Taylor Swift pairs with Travis Kelce. Bowe Digital has talked about the importance of using video in your marketing, and now we want to discuss the audio piece that goes with it. Incorporating trending audio and songs into your marketing is a great place to start and could get your social posts boosted by the algorithm to earn you more exposure. 

So how do you do it? TikTok curates a list of top trending songs every day. You can put a trending song on low or no volume behind any video and still see the benefits. However, we’d argue that with a little thought, any song can work for any business. We challenge you to think outside the box about how you and your business relate to memes, TikToks and songs you see daily. Turn your creative gears on, and let’s get started.

We’re Making a List (of ideas) and Checking it Twice

We’ll start with an easy one. Last week, Michael Buble’s “It’s Beginning to Look a Lot Like Christmas” was TikTok's fifth most trending song in the United States. With stomachs still full of turkey, users all over the U.S. filmed themselves making Christmas-themed drinks, breaking out the festive decor and showing off their best holiday outfits. They hopped on the trend, and you can, too. Creating video content to pair with holiday audio can be as simple as filming the Christmas decor in your office or your team in ugly holiday sweaters. Do you have a toy drive, collect cans or give back in any way during the holidays? If so, you’ve got another video idea ready to go! 

Don’t let the lyrics (gift) box you in. While Christmas is cheery and bright, it’s not always the easiest time to be in business, especially in industries like real estate. “It’s beginning to look a lot like Christmas” in your office may look like fewer deals and less customer traffic, and it’s okay to be honest and poke fun at that in your marketing – it makes you relatable. Film your team lying around waiting for the next deal or showcase the training sessions you’re doing to sharpen your skills during the off-season. 

Songs for Any Business and Every Season

You’ve got the holidays down. Now, let’s take it up a notch. The number one trending song nationwide last week was “idyll” by Jonjthan. I know what you’re thinking…there’s no way that a song called “idyll” by a guy named Jonjthan (with a j where an a should be) has anything to do with my business, and while you’re probably right, it’s still possible to find some common ground, and we’ll show you how. The chorus of “idyll” goes as follows: 

Ⲓt’s this one thing that caught me slippin’

It’s this one thing, Ⲓ want to admit it (you did)

Ƭhis one thing and Ⲓ was so with it (Ƴuh)

Ⲓt’s this one thing you did, oh-oh, oh-oh-oh

So tell us, what’s got you slippin' at work? What’s one thing your customers do that’s got you trippin (in a good way)? If you can answer those questions, you’ve come up with an original idea for a video with trending audio. Maybe it’s your coworker making you coffee and handing it to you, your client bringing everything they needed to a deal or a great feature on your website. It doesn’t have to be a big idea for it to be a good idea, and you can look at other TikToks and reels for inspiration. 
Bowe Digital can help you develop ideas and bring them to life by putting videos and audio together for you. Contact Bradley Erb on our team at to discuss your marketing goals! Learn more about our services at