Start off 2024 by increasing your marketing efforts. If you can’t afford a marketing company like Bowe Digital right now, that’s okay. We work with budgets of all sizes and try to be as flexible as possible for our customers, but humans are expensive. AI, like ChatGPT, is not. 

However, ChatGPT isn’t perfect. The Roomba runs into walls, Alexa will respond to her name even if it’s coming from the TV, (Schitt’s Creek fans get it) and ChatGPT lacks human creativity and causes occasional plagiarism problems. Still, it can be a great tool to use if you don’t have the budget for a marketing team right now or are just getting started.

Tips for Writing Effective ChatGPT Prompts

Writing for robots is a lot like writing for humans. The more information you give them, the more you’ll get out of it. Combine the following tips to come up with a single set of instructions.

Start by defining your project. Whether you're seeking content for an email campaign, social media ideas or a witty blog, a well-defined description, including the purpose of the project and intended audience, will set the stage for a more focused response.

Give ChatGPT All the Deets. Tell ChatGPT its role, providing a point-of-view for the AI tool to write from. Include any background information, statistics or facts, along with any key elements you want to be incorporated. 

Bring Your Vision to Life. “Your prompt should specify how the output response should be generated, including the tone, length, style and structure, as well as research that needs to be conducted,” as stated by Coursera. You should also include any additional rules and restraints.

Now, Let’s Put What We’ve Learned Into Action with Three Example Prompts.

1. Email Drip Campaign for Your Company

Prompt: "Craft a compelling email drip campaign from a [insert type of company], encouraging past customers to choose our [insert type of product or services] again. Highlight the benefits of repeat business and the ease of working with us. Keep the tone friendly and informative with a call to action at the end, and limit each email to 100 words."

2. Social Media Ideas and Captions for Your Job Title

Prompt: "Generate 10 creative social media post ideas and catchy captions for a [insert job title] to use, targeting [insert target audience]. Incorporate humor, if possible, and focus on promoting [insert product or services], sharing industry news, and engaging the audience. Consider using a mix of visuals and text to maximize social media impact."

3. Blog Post to Inform Your Customers About an Industry Topic

Prompt: "From the perspective of [insert company], create a 500-word blog post about [insert topic]. Incorporate humor, if possible, and include a quote from [insert resource] that supports the main ideas in the blog, which should be about [insert idea] and [insert idea]. Keep it engaging and relevant for industry professionals."To avoid filtering and plagiarism issues, always run your content through AI detectors like this one and platforms like Grammarly. For custom marketing from a company that knows your brand and you, work with the humans at Bowe Digital. Contact Bradley Erb on our team at Learn more about our services at