We all know at this point that social media is a vital part of any digital media strategy. After all, most Americans check in on social media daily – making it a great channel for meeting people where they already are. And while it’s true that something is almost always better than nothing when it comes to marketing, social media is no exception to the rule that you can only get to your destination if you know where to go.

In other words, it’s good to have a goal.

So here are some things to keep in mind as you’re setting these goals and using them as a foundation to build your marketing strategy in the coming months.

  1.  Know what you’re trying to accomplish. Social media can contribute in many different ways to your overall digital strategy – anything from increasing brand awareness, to community engagement, to content distribution. Each of these outcomes requires a different approach, so it is crucial to know ahead of time what target you’re aiming for.
  2. Have a plan. Posting whatever is on your mind, whenever it crosses your mind, might not be the best approach to your company’s social media strategy. Having a well-thought-out, cohesive content plan in place helps you better coordinate your social efforts with the rest of your marketing tactics, and ultimately ensuring that your work aligns.
  3. Set measurable goals – and then measure them. If you haven’t encountered SMART goalsetting before, do yourself a favor and start incorporating them into your business today. But just as important as setting measurable, attainable goals is tracking your progress towards that goal. Set a system in place to check in on your progress frequently and leave room in your strategy to shift gears if what you’re doing isn’t working for you.

No matter what exactly you’re hoping to achieve with social media, having a clear objective is critical for success. Still unsure of where to take your company’s social strategy? The team at Bowe Digital can help you turn your fuzzy ideas into a clear blueprint for success. Contact us today!