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At Bowe Digital, our resolutions as individuals and a team are in place for 2021! (Insert Rocky theme here!) If you are anything like us, you are pumped to hit the ground running. You have been training for this your whole life. The new year is before you like a winding road, and you can’t wait to use every twist and turn to your advantage!

Have you considered your marketing plans for this year? Each day is an opportunity to tell everyone about your business, and like Rocky, you need a plan in place to be the champ! It takes a little training, but here are some ideas that will help you knock out your goals to become a marketing champion!   

Resolving to do even one tip from above betters your ability to communicate with the most important people in your corner...your customers. If you need some more support, contact Bradley Erb at bradley@bowedigital.com. He and the other members of the team are ready to cheer you on and can help with websites, social media and promotional material! Reach out because we are ready to fly now...just like Rocky.

When you are asked to tell your story, what comes to mind? For many, it can be an intimidating experience. If you are a small business owner, what is the story of your company? Can you define your brand?

When given the opportunity to attend my first ALTA ONE conference from the American Land Title Association, my thought was, “I’m not sure what I am getting into.” Being both new to marketing and the title industry after a career in teaching, I am after all the information I can get. Little did I know, I’d be presented with a lesson I’d want to pass on to all of you so quickly!

One of my first sessions was called Telling Your Story: Why It Matters to Your Business. I am a content writer for Bowe Digital, and we tell the stories of title companies (and other small businesses) across the country, and this session seemed right up my alley. 

Also, I recently attended an event and was asked to speak with vendors concerning their products and experiences. The goal was to collect information for our event planners/partners and to give each vendor a platform to present their stories. I was shocked to find that most vendors did not want to participate. Many didn’t know what to say and didn’t want to be recorded, but I considered it an opportunity missed. 

What was reinforced during Telling Your Story is that as a small business, it is important to figure out how your brand intersects with your audience. Where does your business story meet your customer’s story?

Mary O’Donnell, ALTA’s outgoing president and one of the presenters during this session, told the audience, “Your biggest single selling point is you. You are your brand.” It is important to personalize your business so customers recognize that it is a part of who you are. It’s a point Wayne and the rest of our team has always hammered home for our partners as well, but it was good to hear it from an industry leader. 

ALTA recently embarked on a marketing experience where its leadership walked through a process that eventually narrowed their business story down to one word...protection. (Check out this ALTA video that encompasses their journey.) As a team, they worked together to pinpoint exactly what it is they do as a company. 

At Bowe Digital, we’re here to tell every chapter of your story. Our innovative and fun story arc experience can help you find your voice, your brand, your purpose! As a small business owner, you are busy and drawn in many directions. We can walk beside you as you pinpoint why you are who you are, how that links to your business, and how all of it connects to your customers. Please contact Bradley Erb at bradley@bowedigital.com to initiate your story arc. You have a lot to say...let Bowe Digital help you say it.

Growing up in Galveston, Indiana, Kokomo was THE BIG CITY to me. When I heard my parents talking about “going to town,” it meant we were headed to Kokomo for the best adventures. We came here for everything exciting -- shopping for school clothes, eating out after church, (Anyone remember Duff’s Smorgasbord?) and the occasional movie.

When I met my husband at Ball State University, one thing we had in common was growing up in a small town. We got married and knew we wanted to raise our kids in a place that felt small but had all the big-city amenities.

Howard County was, and is, a perfect fit. We are proud to tell people that we are from Kokomo. Our first daughter, Jordan, graduated from IUK with an English degree, and our second daughter, Katie, is on her way to an elementary education degree. My husband, Jerry, is the sheriff of Howard County, and I have the privilege of working with Bowe Digital, a remote digital marketing company whose roots are all Kokomo. Led by founder Wayne M. Stanley, a 2004 graduate of Kokomo High School, more than a third of our team has ties to this great area.

One of my favorite things about Kokomo is the revitalization of our downtown area. There are restaurants, coffee shops, new YMCA, bookstores and the downtown library. I can go to Main Street Cafe for an Italian cream soda and head to Beyond Borders Bookstore in a matter of two city blocks, and I would pass (and probably enter) the Artworks Gallery by the Kokomo Art Association (These are personal recommendations. Full disclosure...none are Bowe Digital partners.) There is also a great chance I will meet a friend on the short walk.

All of the businesses mentioned above are locally owned and operated, and there are many great places to explore and discover. Bowe Digital wants to help small businesses create big-time marketing, advertising and communication. Our team can work with you (and your budget) to create a marketing strategy and increase your bottom line. In my time here, I’ve worked with partners from all over the country but would love to help businesses in this great community tell their story to new -- and old -- customers. We’re also proud members of the Greater Kokomo Chamber of Commerce.  

Bowe Digital’s mission is to support your needs and become part of your professional family. If you are interested in checking out what we have to offer, click the Let’s Talk button at the top of our home page. Wayne or Bradley Erb, who is our business development manager and another Kokomo native, will get back to you quickly! 

My city has so much to offer, and Bowe Digital can help you reach the Kokomo community and beyond. Bradley is currently visiting Chamber members, and he would love to stop by to show you all Bowe Digital has to offer. Schedule a meeting with Bradley today! We can help you become a first in the City of Firsts.

Bowe Digital is grateful for all of you during the last few months and takes immense pride in partnering with you. However, it’s time to get down to business, and that’s what we’re going to do today.

When customers of any kind start their search for products or services these days, most begin with one page -- Google. Google My Business (GMB) is a tool that can help all of us use search results to our advantage, and now is the time to take control of your Google My Business account if you haven’t already. COVID-19 has taught all of us the importance of quickly communicating changes to our customers, and a Google business listing is a great vehicle to easily do that.

Keeping your information up-to-date through GMB lets your customers know your current hours (Real estate never sleeps, but think about shops or restaurants), contact numbers, and special offers. You can add important images like a logo and photos to your account, and clients can add reviews. All of it will be included on Google for prospective clients to see. Important...yes! Free...yes!

Creating and claiming your profile is an important first step when getting started. The Google My Business page does an excellent job walking you through each portion of the process, but if you are looking for more specific, section-driven directions, check out How to Create, Claim and Verify Your Google Business Listing from ThriveHive.

After you have everything set up the way you like, it is important to circle back to your account at least once a month. It might be a good idea to add a reminder to your calendar. By updating your material consistently, you stay current for your customers. One last thing…while you’re fortifying your Google presence, you should ask for more reviews, too!

In an era where we Google everything, why would you risk missing a business opportunity when you can stay on top of things on the world’s most powerful search engine?

Wayne recently shared a couple of tips for managers who want to make sure they are still effectively leading their teams in a new remote work world. His advice was great and full of things he already does for us here at Bowe Digital.

However, the rest of our team (Alyssa, Ashley, Brad, Casey, Chelsea Dorinda, Heather and Richard) wanted to make sure we shared some of the tricks we used to help us adjust to a work-from-home environment too. Whether this is a list you need in your life right now or you think it should be passed on to a friend or colleague, we're just glad to be in a position to help make the transition a bit easier for everyone involved!

The 11 WFH tips for you from our personal experience are:

If you have other WFH tips our team should know about or share, send them Wayne's way at wayne@bowedigital.com!

A few weeks ago, I found heaven in Arizona—Bloody Mary heaven! During the National Settlement Services Summit (NS3), I had the opportunity to visit Hash Kitchen.  There were so many options and you were completely in control of how you made your drink. Spicy rim salt, jalapeno infused vodka, spicy Bloody Mary mix, shrimp, cheese, a Slim Jim piece, jalapeno, horseradish pickle, bacon, celery and, of course, more bacon -- that’s how I made mine, anyway.

So, what does all of this have to do with marketing your business? If you think about it, marketing is a lot like that Bloody Mary bar, and no I’m not writing this after a few drinks myself!  Think about it. There are so many different ingredients that can go into both a Bloody Mary and marketing, and you just need to find the perfect combination that fits your needs and desires.

How does marketing have ingredients? In the form of options. So many options. And not all those options will work for your market, but when you find the ones that do work, it’s like a perfect Bloody Mary crafted by your own hand. What ingredients do we recommend? A well-rounded strategy that meets people where they are. What does that mean? Where are your customers spending their time? Are they on mobile devices, social media, email etc? Wherever they are, that is where your marketing should be.

Just because someone else is putting jalapeno infused vodka in their Bloody Mary, doesn’t mean it will be the right flavor for you. Same goes for your marketing. You may have business friends in a different state using Snapchat and seeing great results from it, that doesn’t mean you should use it. And it definitely doesn’t mean you will get the same results from using it. Test your market. See what works for your area, and don’t be afraid to throw away some ingredients that just aren’t working. Not sure how to test? Just start by asking your customers where they are most active.

Get started today! Pick some ingredients and begin experimenting on your way to that perfect concoction. Need some help getting started with your initial testing? That’s why we’re here. Contact me today at 317.410.1690.

Let Bowe Digital be your business best friend.  Together, we’ll find what works well for your business and toast to your future success.

There's a Norwegian saying worth remembering: there's no such thing as bad weather, only bad clothing. Watch as Bowe Digital owner, Wayne M. Stanley, talks about the ways you should change your "marketing clothing" this fall and better market your business.

 

 

Today’s internet access allows applicants to be savvier when searching for an employer. Recent studies show that job seekers do their home work before applying to most companies. You may not realize that you have a reputation in the job market already. Knowing what and where this reputation comes from is important to attracting the right applicants. Today’s applicant wants the new job to be just right for them as well.

There are a couple of housekeeping tips that need to be addressed before you advertise any job opening.

Having a clear job description is essential. This highlights the basic requirements of the position. It is not uncommon for many companies not to have written job descriptions. (I am not saying this practice is good.) Over the year’s, tasks were assigned to certain people and they alone were responsible. These same people were with the same company for 20+ years. Now as they leave or retire, we need to know what it takes to replace their knowledge.

When you ask an employee to list all the tasks they are responsible for and the tasks they know how to do, even if they are not held responsible for them, there are usually surprises. Employers and their managers are not always aware of who knows how to complete certain tasks, or better yet how they learned to do the tasks.

Don’t hesitate to get help to write job descriptions that will let you and the applicants know if they are qualified for the position.  They can help you write detailed job descriptions and step by step training manuals if needed. Be sure to remove the jargon and industry phrases from descriptions targeting new candidates. You want them to be accurate and appealing to attract the best humans for the job.

Emphasize the benefits your company has to offer. Make a complete list of everything that you do for your employees. This is your time to shine. Include, health care plans, retirement /401K packages, scheduling requirements and holiday schedules, company vehicle/computer/cell phone use, vacation/personal days, even pet insurance! Be sure to list any policy that gives the employee a chance to be appreciated or make their life easier!  Ask why you started offering this benefit, if there is still a need, or is there something missing you could add. Applicants want to know how you recognize and appreciate the worth of those who work for you. The benefits being asked for these days does vary a great deal from years past. Each generation has a different want or need for what they consider a benefit. Companies should look at this list be sure they are still needed, wanted, and more importantly viewed as a benefit by the staff. It is nice to see more weight being thrown at personal time than possibly just pay scales. It has been said many times that the mental health of our work force shows in their productiveness. Do your research and know what you can afford to offer. Learn what your team needs to happier and more successful for all of you.

There are many points to the hiring process. This is only the tip of the iceberg. We will address more ways to attract and retain great employees in the future. If there is something you are struggling with promoting let us know how we can help. We will get the information you need to be the best at hiring and retention, to help save you money and headaches. Email us today at contact@bowedigital.com.

We all know that first impressions are important and a bad first impression could really turn someone away. Companies spend a lot of time and effort making their offices look nice and make sure they have the best staff at the front desk to welcome any customer to their office. But in most cases, your website is often your first impression on a potential new customer, not your office. If your website is out of date, you may lose business. Sounds crazy right? Someone would take their business elsewhere for a bad website?! It’s true.

So what makes a website “good”?

  1. Visible Contact Information. Phone books are a thing of the past so customers are going to come to your website to find that information. Make sure your contact information, address, directions and business hours are all visible and easy to find on your site. Nobody wants to have to dig around to find it. If it’s too hard, customers will move on to the next company down the road.
  2. Is it user-friendly? Customers want to quickly find the solution to a problem. So make those commonly asked questions easy to find and precise. Customers don’t want to spend their whole day reading through your content to find answers.
  3. Does it look good on any device? People are looking things up on their mobile devices more than ever. Is your site mobile friendly? If not, this is a must for your site! Come on, it’s 2019!
  4. Clean appearance. You want your site to look professional. No blurry pictures or videos, grammatical mistakes, broken tabs, no loose ends etc. Take pride in your site.
  5. Add Videos. Does your site have videos on it? Google endorses sites that have videos on their page and pushes those sites to the top of the Google search options. You want your site to be seen without having to pay for Google Ads, add those videos!
  6. Have all social links on your site. Social Media is such a smart and easy marketing tool so you should you should promote yours everywhere you can!

So, the real question is—does your website meet these needs? If not, now is the time to make changes. The future is now and there is not better time than today to address your marketing and site needs. Not sure how to do this? Contact Bowe Digital at 317.410.1690 and we will help you get there.

 

By now, I’m sure you’ve looked at the video above and are wondering where she could possibly go with this in relation to marketing. Marketing takes boatloads of work. You must put in the time and effort to know your audience, understand your company’s comfort level with creativity and constantly keep up with new tools. One main driving force with marketing at Bowe Digital is to never stop learning. We do our very best to learn about anything new for digital marketing because we want to provide the best service we can for our partners.

The video above was a gritty starting point for me the summer of 2018. I purchased a baby green warmblood horse with loads of energy. As you can see, he was a bit of a handful when we started. He refused jumps, ran off with me many times, bucked me off several times and was pretty much a toddler in their terrible twos. From the summer of 2018 to late winter 2019, he’s become a different horse. My experience with marketing has run parallel with training my horse.

Bowe Digital was just a “baby” when I started. There was much to learn about title insurance, design, our partners and how everything worked. I was excited to start but was nervous about the opportunity. As the months passed by, the amount of knowledge I gained in such a small amount of time was unreal. Being able to apply that brain power to our partner companies is something we’re all incredibly passionate about.

We provide each of our partners the reins and we are the horsepower that drives your marketing. Branding is an important part of selling what your company is about and it’s why we take the time to customize your marketing. We learn your audience, your preferences and then we create. We also give our partners each month the opportunity to review our work, allowing you to get exactly what you desire. We are hands-on and non-stop and we promise we won’t let you down.

The video above is what 10 long months of good old-fashioned hard work, blood, sweat and tears look like. I put in the work to get what I want out of everything I participate in, particularly my job. My pathway through the digital marketing world is very different from what most would expect it should be. Digital marketing is a tough gig with tons of competition. You’ve got to be the best to please the best and I believe that is why Bowe Digital’s marketing stands out from “the other guys”. If you’ve got marketing needs, you should probably put a Bowe on it. Email me today at ashley@bowedigital.com.