“Mary, Mary, quite contrary, how does your garden grow?”
Well, in today’s business market, silver bells, cockle shells and pretty maids (all in a row) won’t cut it. The reality is that qualified leads are becoming harder and harder to find, and many businesses are searching for ways to keep their pipeline full.
Does growing your business feel like trying to cultivate a garden in the middle of a drought? Looking for a little ‘fertilizer’ to get those leads flourishing into full-on customer conversions?
Look no further than Growth House, a sister company of Bowe Digital that can help you reach new audiences via email marketing.
So, what is Growth House exactly?
In short, it’s a data leasing service that helps you find contact info for potential customers and communicate with them via email to start developing new relations for your business.
Now, before we go further, a word on what Growth House is NOT.
We’re not one of those crooks, scam artists, traditional email list leasing services that guarantee you the world with access to large contact lists. Many businesses discover these promised “seeds” are filled with outdated or invalid contacts and irrelevant recipients who are unlikely to engage with you. Sending emails to these contacts can damage your sender reputation with spam complaints, high bounce rates and low engagement.
Worst-case scenario?
Your email blasts to these “contacts” get you flagged for violating the CAN-SPAM Act. What seemed like a quick fix turns into a long-term problem, leaving your database overrun with poor-quality contacts, legal headaches and a damaged reputation that takes time to repair.
In other words, you’ve now got a garden full of weeds.
Growth House helps you plant the right seeds for future success by delivering high-quality, targeted data. We can help you grow strong roots. (Especially in industries like real estate, where reaching the right audience is crucial.)
A key to Growth House’s effectiveness is our partnership with ZoomInfo, a leading provider of business data trusted by thousands of companies across the globe. ZoomInfo’s robust database offers accurate, up-to-date contact information that ensures you're reaching real people—leads who are ready and likely willing to engage with your services.
And that’s the secret sauce—because with customizable targeting options based on job title, ZIP code and more, you can sow seeds exactly where they'll thrive, whether you’re expanding into new markets or focusing on specific professions like real estate attorneys or lenders. This level of control ensures your data stays fresh and relevant. We also offer quarterly updates to help you prune out outdated contacts and keep your list healthy.
But protecting your sender reputation is just as important. That’s why Growth House sends all emails through Bowe Digital. This approach shields your emails from getting flagged as spam and helps ensure delivery.
While Bowe Digital manages the technical delivery of your email marketing, you still have full control over the content. We work closely with you to craft messages that reflect your brand, allowing you to provide input on design and messaging. With this collaborative approach, every one of your marketing emails through Growth House will feel uniquely yours, all while ensuring they’re delivered safely to the right audience.
Just like any thriving garden, your business needs the right care and resources to grow. With Growth House, you're not just mindlessly throwing seeds into the wind, hoping they find soft, fertile soil—you’re cultivating sustainable growth by sending the right messages to the right audience at the right time.
Ready to see your business bloom?
Schedule a meeting with Bradley Erb today at bradley@bowedigital.com. Learn more about Growth House at www.bowedigital.com/growthhouse.
If an Olympic rugby player, a 6’10 professional basketball player and a con artist can learn how to dance, you can learn how to make trending videos on TikTok and Instagram Reels. Dancing with the Stars debuted last week to 4.97 million viewers; much of that viewership can be accredited to the show’s marketing. When this season’s stars, like Ilona Maher and Joey Graziadei, aren’t killing it on the dance floor, they’re killing it on social media. They have created more buzz for the show by participating in trends and giving a behind-the-scenes look at their experience. You can do the same for your business. Whether you're new to video marketing or a pro, now is the time to refresh your strategies and incorporate trends into your content.
Bowe Digital will be your partner. Although we don’t dance, we share an update on what’s trending each month on video and audio; all you have to do is get behind the camera. If you need help getting started on TikTok, check out our TikTok ebook. We also offer Studio Days, where our team will join you for 4 to 6 hours of video recording at a great price.
Can I Get Your Autograph Video Trend
Autographs aren’t just for celebrities and famous athletes, although we love this example from the Philadelphia Eagles. To participate in this trend, you’ll need to do some digging. Search Facebook and Instagram or phone a friend (or family member) to get your hands on old or embarrassing pictures of your co-workers. Then, print them out and film their reaction as you ask for their autographs or signatures, like this.
Upside Down Video Trend
People are literally getting flipped upside down to this audio clip all over social media. While we don’t necessarily recommend picking your co-workers up and flipping them upside down, you can still use this popular sound. Flip your products, mascot, equipment or other materials around the office (that can’t get hurt) instead.
You have over 30 minutes to hop on this trend, which can work for any business. Just think about the things that need to be done in a quick or timely manner, like a lunch break, getting your clients to put in an offer if you work in real estate, last-minute edits and more.
This one is for the yappers! We’ve seen this trend used a lot in POVs like “pov: you’re the personality hire,” “pov: you’re the office extrovert,” or “pov: you’re the yapper salesperson.” You can also use it as a fun way to promote that you or someone on your team spoke at a conference, gave a presentation or led a team meeting. Any instance where you talked a lot, worked a lot, like this example, or entertained your peers an exhausting amount can work.
We’re Gonna Do it Anyway CapCut Template
No matter how many times you tell your customers not to do something, there are certain things they will do anyway. Use this Capcut template to call them out (in a funny way). Check out this example about homebuyers. You can use it to highlight the things your company will do no matter what anyone says, too.
Sabrina Carpenter is getting a lot of attention for her new album Short n’ Sweet and her music video starring Jenna Ortega. This Capcut gives you a Taste of what it’s like. Use it to highlight something in your industry that could be described as having lots of trauma and being very insecure. Take fraudsters and scammers for example.
What’s Bowe Up to?
We’ve been traveling from coast to coast for conferences and industry events over the last several months, and everywhere we go, people keep asking about the custom stickers we put on our laptops. Well, we’re done gatekeeping. Bowe Digital’s laptop stickers are officially for sale on our website.
Whether you’re a
, 
or just need a daily reminder to
, we’ve got you covered. Our team has designed these stickers and many more with you in mind. Get yours here: https://shop.bowedigital.com.
We’ll update you with new trends each month, so bookmark this page for future reference. If you want help incorporating trends into your marketing, contact Bradley Erb on our team at bradley@bowedigital.com. Learn more about our services at bowedigital.com.
We don’t just remember the pain of stepping on a stray Lego brick when we think of the Lego brand. We think about a time when our imaginations ran wild and when we would play all day instead of work. “Lego’s strong connection to childhood memories has played a crucial role in its popularity. By consistently reminding consumers of the joy and creativity associated with Lego, the company has created a sense of emotional attachment that keeps customers coming back,” states this article. Today, it is a toy brand for children and adults.
Despite the company’s dominance, its journey hasn’t been without ups and downs. Lego’s story is a lesson in the power of listening to your customers, learning what they love and adapting to their needs to stay relevant in a constantly changing market.
Building the Lego Brand
The first building blocks of Lego’s empire were wooden toys. Among the most notable was the Lego duck. The story behind the duck reinforced the company’s motto, “Only the best is good enough.” When the factory nearly burned down in 1942, Lego realized that the best might require an alternative to wood–that’s when the Lego brick was born.
The Lego brick is a toy with limitless possibilities, with no right or wrong way to play with it. “Bricks made today will still fit with those produced over 60 years ago. That consistency and longevity have ensured that Lego sets get passed down over generations,” according to this article. But Lego isn’t just selling a toy; it’s selling an experience. Wanting to help prepare children for life, it has always found ways to mimic themes in real life, like urbanization in the 1950s, conflict between good and evil and human aggression.
When the Blocks Came Tumbling Down
But as we know, life isn’t all sunshine and stacked blocks. Despite its early success, the 1990s and early 2000s were less than kind to Lego. The company struggled financially, nearly facing bankruptcy in 2003. “Sales were down 30% year over year, and it was in $800mn of debt,” according to this article.
A major factor was a disconnect from its core audience; Lego lost track of which products were profitable and expanded its product line too broadly in an attempt to diversify. The shift into new product spaces diluted their brand identity and moved away from what customers loved most—the classic brick-building experience.
New Building Blocks For Success
It was time to clean up the pieces like a basket of Legos strewn about the room. Lego returned “back to brick,” focusing on what worked and reconnecting with customer needs and wants.
Targeting New Audiences
In a world where we constantly have to pay our bills on time, schedule appointments and clean our homes, we crave structure and guidance. Lego provides that structure with Lego for Adults, “adult-oriented” sets with clear directions that cater to their unique preferences. According to this article, Lego’s decision to target adults led to a 27% increase in revenue in 2021, proving that you don’t always have to reinvent the wheel. Tweaking existing products or marketing strategies to cater to different demographics and niche markets can get the results you’re looking for.
Introducing Strategic Partnerships and Pop Culture
We often discuss the power of injecting pop culture and trends into your marketing and have started sharing a monthly trends blog to help Bowe Digital customers do that. The Lego brand takes it a step further by securing licenses with brands like Harry Potter, Disney and Marvel. Not only does this create opportunities for Lego to turn iconic characters into brick form so that fans can recreate their favorite scenes, but also for it to make spin-off Lego movies and TV series.
Recognizing Storytelling Potential
By partnering with beloved franchises, Lego’s stories write themselves. “The Lego Movie wasn’t just a hit at the box office; it was a brilliant marketing move that brought the Lego brand into the mainstream consciousness. It turned Lego bricks into characters people cared about, deepening the emotional connection between the brand and its fans,” states this article.
By weaving stories into your marketing that align with your audience’s aspirations, challenges and dreams, you can engage them on a personal level and transform your brand into something more meaningful to them.
Community Involvement
Staying relevant requires consistent engagement with your community. By launching platforms like Lego Ideas, which encourages fans to submit their creations for potential mass production, Lego fostered a sense of ownership and pride. “For e-commerce marketers, this is a powerful reminder to involve your customers in the creative process,” Ptengine explains. It helps you learn what your customers want and makes them feel connected to your brand.
Lego also hosts conventions, building competitions and specialized AFOL gatherings, and implements inclusive policies to ensure no audiences are alienated from the brand.
Social Listening and Initiatives
Lego listens to its audience not just about products but also about the values they care about. As a result, they’ve committed to sustainable practices, aiming for all packaging to be renewable or recyclable by 2025 and all core products to be made from sustainable materials by 2030.
Lego’s customer-centric marketing strategy demonstrates the need for continuous learning and adaptation in business. By constantly gathering feedback and analyzing market trends, Lego has stayed relevant and your business can do the same. Once you know what your customers want, you can rebuild your story and create an emotional connection to your products, services and brand. The storytellers at Bowe Digital can help. Contact Bradley Erb on our team at bradley@bowedigital.com. Learn more about our custom marketing services at bowedigital.com.
Back-to-school season is upon us. Like students need to hit the books, businesses must hit TikTok and Instagram Reels to stay ahead of the curve. Whether you're new to video marketing or a seasoned pro, now is the time to refresh your strategies and incorporate trends into your content to ensure you ace the year ahead.
Bowe Digital will be your teacher. We share an update on what’s trending each month on video and audio; all you have to do is get behind the camera. If you need help getting started on TikTok, check out our TikTok ebook. We also offer Studio Days, where our team will join you for 4 to 6 hours of video recording at a great price.
In our July trends report, we told you to grab your Gen Z coworker or simply take a page out of their book with a funny video edit like this one. It’s time to let them take the reins again because this new trend goes hard–no cap. Ask your coworker to write the script for your next video and incorporate all of their Gen Z lingo. Whether you’re giving a tour of your office or a property like this example or explaining why people need your product or service like this one, participating in this trend would be a colossal W in the eyes of your younger customers.
Very Demure, Very Mindful Video Trend
Thanks to this trend, we’ve learned that almost anything can be done in a very demure, mindful and cutesy way. It works for any industry and occasion, from the original video about workday makeup to boarding a plane and even eating Crumbl cookies. Show us the “classy” way to spin in your office chair, greet a client, eat lunch, etc. The possibilities are endless.
Serious or sarcastic: pick your poison before using this trend. Some creators and brands use this audio from the movie Nacho Libre, starring Jack Black, to compliment their customers and shine a light on what’s going well at work, such as setting boundaries. Others are using it to highlight things that aren’t so fantastic. Check out this example.
People are still riding the high of the 2024 Paris Olympics on TikTok and Reels, and you can, too! You may not be able to swing your body around the high bars, flip through the air on the vault or balance on the beam like the USA gymnastics team, but we’re willing to bet you can salute. For this trend, think about the minor things you do at work that make you feel super accomplished. It can be as simple as showing up each day, crossing a task off your to-do list or receiving a compliment or positive review from a customer. Just perform your tasks on video and follow them up with the gymnast salute like @stellarortho or @togetherxr.
That’s My Girl CapCut Template
Use this CapCut template to hype up your favorite coworker or congratulate a teammate on something! Just add a picture or video of them and tell us what makes them “your hero” in the caption or by adding some text to the video.
Hugh Jackman Laughing CapCut Template
With all the buzz around the new Deadpool & Wolverine movie, we’re not surprised this CapCut is trending. Use it to show something within your brand or the industry you work in that makes you break out into tears of joy and laughter.
Three Canva Tips and Tricks
Social media is evolving fast. Yet, it’s still a mix of the old and new. We always encourage our partners to include more videos in their marketing to increase engagement and appeal to younger audiences, but images and graphics are still important. These Canva tips can help you create scroll-stopping content to incorporate into your marketing strategy.
This Speedpaint app is so fun for creating a cool story effect! Search for “Speedpaint” in the apps section of Canva. Upload an image. Watch the magic happen!!
Next time you go to create a carousel for Instagram, open your design in Canva. Go to file > view settings > show rulers and guides > custom. Type in the desired number of columns (slides) for your carousel *type 0 for margin and gap. Drop your pics or videos into each section. Export your perfectly divided carousel and post our schedule for IG.
Go to colorhunt.co to search for a color palette and screenshot the one you like. Upload the screenshot to Canva and drag it on top of your design. Click on the image > more > apply colors to the page.
We’ll update you with new trends each month, so bookmark this page for future reference. If you want help incorporating trends into your marketing, contact Bradley Erb on our team at bradley@bowedigital.com. Learn more about our services at bowedigital.com.
In today's world, where countless choices exist at every corner, it’s easy to feel lost in the marketing shuffle. But here's the secret sauce to standing out—do more. I touched on the idea of communicating more often in a recent webinar, and it’s a mindset shift I urge you to grab hold of. Whether you're a marketing rookie or an experienced pro, there's always room to step up your game and better connect with your audience.
Think about a brand that recently grabbed your attention—what made you stop and take notice? Was it a unique product feature, a story that tugged at your heartstrings or an Instagram reel that made you LOL? Whatever it was, that brand went the extra mile to connect.
So, why not steal a page from their playbook and push your marketing boundaries? Try new platforms, tweak your messaging and, most importantly, listen closely to your customers. They’re usually your best source of inspiration to do more and do it better.
The Challenge of Doing More
I get it—it's easy to feel overwhelmed by the plethora of marketing strategies available today. It's not uncommon to get stuck in a rut, sending that one marketing email, posting a blog every now and then or just kind of winging it on social media. Think about what “more” looks like for your organization. What if you could crank things up a notch and get the results you’ve been dreaming of?
Start Small, Think Big
Every small business has a unique story to tell and a dedicated audience waiting to hear it. The beauty of “doing more” is that it doesn’t require a complete overhaul of your current strategy. Here are some baby steps you can take right now:
It’s important to remember that it’s not just about doing more; it’s about maintaining quality and consistency. If you’re all over the place, it might confuse your audience and diminish their trust in your brand. Consistency is key to keeping them engaged and coming back for more. When they know you’re a reliable source of fresh insights or engaging content, you become a thought leader in your industry.
For small businesses, doing more with your marketing can mean more customers and keeping the ones you already have happy. By consistently showing your audience you care, you outshine competitors who might be a little, well, lazy.
So how do you get started? Easy—take one step at a time. Maybe it’s a killer new social media post or finally diving into that blog idea. Just start and watch how one small action can snowball into bigger things. Before you know it, those little wins will add up and take your brand to a whole new level.
Don't wait! Seize the opportunity to elevate your marketing and stand out from the crowd. Bowe Digital can be your partner in achieving this. Whether you need a content calendar, social media makeover, compelling email campaigns or help starting a blog, our team has the expertise to help you do more.Contact Bradley Erb at bradley@bowedigital.com to discuss how we can tailor a plan that meets your unique needs. Visit bowedigital.com to check out our entire menu of services and learn how we can help your business grow.
Social media is one big social gathering, and like any get-together or event, timing is everything. Show up late to a surprise party, and you may ruin the surprise. Show up too early for a happy hour, and you won’t get the deals. Timing changes based on the event; the same goes for social media. You must find the sweet spot for each platform to get your content in front of the right people. Bowe Digital will help you get started. In this blog, we’re sharing the best times to post on social media using data from Hootsuite and Sprout Social.
Tip: It’s not just about when you post but also what you post. Our team can create custom content that’s on trend, aligns with your goals and resonates with your customers. Visit www.bowedigital.com/services to learn more about our services.
Facebook is one of the oldest and most widely used social media platforms. In 2022, it saw a slight decline among younger users, but just like high-waisted jeans, it came back in style. The largest age group using the app today is 25-34-year-old males and females. However, it is also popular among older generations. Peak engagement times on Facebook tend to be mid-morning on weekdays, with the most popular days being Tuesday and Wednesday between 9 AM and 3 PM.
“When it comes to getting seen on the Facebook algorithm, past performance and follower activity are both important. You also want to consider what time your target audience tends to scroll, paying attention to differences in time zones,” according to Hootsuite. This can vary based on your customer base and what they do for work. A teacher may be on before and after the school day, whereas an accountant may be more active during lunch breaks. Luckily, users check their feeds multiple times a day, so you have room to experiment. Keep in mind that posts containing images get the best engagement.
Instagram is a visual platform where timing can significantly impact your visibility. “Recency is a key ranking signal in Instagram’s algorithm. This means that audience behavior is an important factor in posting times,” says this article. Studies suggest that the best times to post on Instagram are typically between 10 AM and 2 PM during weekdays, with Tuesdays and Wednesdays extending to 4 PM. On weekends, the engagement tends to be higher from 11 AM to 1 PM. However, it’s not an exact science. While many brand accounts tend to do well posting early in the morning, certain industries may have more success in the evening. If you’re posting about merchandise, housing, entertainment or related products or services, you may be dealing with some late-night scrollers. Note that carousel posts perform the best for business accounts.
Are you in the business of marketing to other businesses? Then LinkedIn is the social gathering place for you. The platform is a hub for professionals to connect, and 82% of B2B marketers see success. “While it used to be primarily professionals scrolling at 5 a.m., LinkedIn now has a lot of young professionals who are browsing in their leisurely time, too,” says this article. However, they may be clocking out of LinkedIn when they clock out of work. Studies show the highest engagement occurs midday on weekdays, especially on Tuesdays and Wednesdays between 10 AM and noon. When it comes to LinkedIn, posting different types of content throughout the day can be beneficial. If you have written content, try posting in the morning and save your images and videos for the afternoon.
TikTok
The kids are using it, and you should, too! Gen Z, or the “TikTok generation,” is quickly aging into the market, and your business needs to meet them where they’re at when they’re there. If you’re looking for video ideas, check out our Trends Blog. After all, TikTok is the fastest-growing channel for product discovery.
“TikTok doesn’t always publish videos the second you hit “post,” …so you should post a bit earlier than the time you want your video to start showing up on peoples’ feeds,” according to Hootsuite. The best times to post often align with when people have free time, typically in the evenings and on weekends. Pushing your content out between 4 PM and 6 PM on Tuesdays and Fridays and 9 AM to 11 AM on Wednesdays and Thursdays can increase your engagement. Adding well-researched hashtags can make your posts searchable for longer.
X (formerly known as Twitter)
In our opinion, X is no longer the place for businesses to mix and mingle with customers due to its fast-paced nature, where tweets can quickly get buried in the feed. It’s better suited for news and trending topics, but we understand if you’re having trouble letting go. To maximize your reach, try posting on weekdays between 12 PM and 3 PM, as well as from 5 PM to 6 PM. Additionally, consider posting on weekends between 1 PM and 3 PM.
Remember, these times are based on general trends and averages. The most effective timing for your social media strategy will differ based on your target audience's demographics, location and industry. Experimenting with different times and analyzing the results on each platform will help you refine your posting schedule. If your followers span multiple regions or countries, you may need to schedule posts to cater to their local time zones. Social media management tools can be a valuable resource for automating posts at specific times and effectively targeting a global audience.
If you need help posting the right content at the right times, Contact Bradley Erb on our team at bradley@bowedigital.com. Learn more about our custom marketing services at bowedigital.com.
Every legend began as a rookie. With the help of this month's trends report, you can hit your videos out of the park and gain new fans for your business! The great thing about creating video content is that you don’t have to be a pro. Plenty of people who go viral on TikTok or Reels start out with few to no followers. Your main goal should be to create content that is authentic, relatable and entertaining. Everything else will come with time and practice.
Bowe Digital is here to coach you through this season on social media and every season after. We’ll be sharing an update on what’s trending each month on video and audio, and all you have to do is get behind the camera. If you need help getting started on TikTok, check out our TikTok ebook. We also offer Studio Days, where our team will join you for 4 to 6 hours of video recording at a great price.
The Only Thing That Can Calm Me Down Video Trend
We all get stressed at work. The question is who or what calms you down? You can participate in this trend with your favorite coworker or an office pet, like this example, or you can get more creative. Some people like @thatstheguyfromtiktok have put their twist on the trend, highlighting what things calm them down – like simply leaving the office or having a sweet treat.
Normalize Naming Your Kid After Something You Love Video Trend
From the Stormi Kardashians to the Malibu Barbie Paytas-Hacmons of the world, people are getting more creative when naming their children. This video trend tells us to throw out all the rules and normalize naming our kids after anything we love–no matter how ridiculous. Examples like this one can work for any industry, and the best part is you don’t even have to be in the video if you don’t want to be. Check out this example that uses pictures only. This trend is all jokes, but if you decide to name your next kid Bowe Digital, you won’t hear any complaints from us!
Remember, you never know how long a trend may last, so take a look at these past trends.
Is Somebody Gonna Match My Freak Audio
We’re all freaks in one way or another, and despite the somewhat scandalous song choice, this audio trend has become quite wholesome. Even Love on the Spectrum star Connor Tomlinson has used it. Check out his example. Then try lip-syncing the words yourself and add text over the top about one of your quirks. It can be anything you do differently than your coworkers or customers, in or outside of work.
Just Here For the Zipline Audio
If your company offers extra perks like a really great drink fridge or snack bar, catered lunch or a four-day workweek, this could be the perfect trend for you. The audio pokes fun at anyone showing up somewhere for the “wrong reasons,” so think about what motivates you to go to work other than the work itself and recruit one of your teammates to film it with you, like this.
It feels like we blinked, and it was June. This CapCut is a great way to commemorate the year so far, but you must act fast! All you have to do is gather one picture from each month of you and your team around the office, at conferences and events or team outings. Pro tip: The dates don’t have to be exact. After all, no one but you will know.
Be your own hype person and use this CapCut to show off something you’re an expert at or anything, small or big, that you’re proud of. Here’s an example.
What’s Bowe Up To?
Celebrating seven fantastic years of helping small businesses tell their stories through custom marketing. Shout out to all our supporters!! Here are seven things we’re proud of and doing differently this year:
We’ll update you with new trends each month, so bookmark this page for future reference. If you want help incorporating trends into your marketing, contact Bradley Erb on our team at bradley@bowedigital.com. Learn more about our services at bowedigital.com.
We’re dropping this month’s trends like they’re hot (because they are). To get in on the action before they cool down, you need to understand that TikTok and Reels work differently. Trends make it big on TikTok before gaining popularity on Reels, and longer Reels can negatively affect your performance.
However, the best thing you can do is try. Bowe Digital is here to give you a road map to popularity. We’ll be sharing an update on what’s trending each month on video and audio, and all you have to do is get behind the camera. If you need help getting started on TikTok, check out our TikTok ebook.
Who You Think You’re Emailing Video Trend
What you see isn’t always what you get, especially with a remote team. Work-from-home culture has some of us swapping office desks for living room couches and dressing business professionally up top while staying cozy on the bottom. This trend pokes fun at the two opposing images we present. Try it out by showcasing a professional photo of yourself, representing the image your client imagines they're emailing, followed by a glimpse of your real personality, in or outside of work, like this example.
These transition videos are popping up everywhere, and for good reason. They’re great for showcasing your business, product or services, like this new pot-throwing transition video, but some take physical dedication. Try this video transition if you don’t mind getting a little wet. Not afraid of a little bruising and battering? Try a transition like this one.
Remember, you never know how long a trend may last, so take a look at these past trends.
A Croissant Won’t Solve Your Problems Audio
You don’t have to get literal when using this sound; just focus on the concept that two is better than one. Two of your products, two fun coworkers or two office pets–get creative and just make sure to change the overlaying text to match whatever you’re talking about.
Using this sound in your TikTok and Reels is as easy as dancing along to it around the office like these teammates or recording yourself completing a task and adding the sound in the background.
The Conscious Baby CapCut Template
Who wants to go to the Four Seasons Orlando? The adorable baby, who is being referred to as “the conscious baby” because of her quick response and apparent awareness, has officially been turned into a CapCut. To use it, just think of any question that would have you shooting your hand up and shouting “Meee!!” like this new baby influencer.
Get the royal treatment and showcase a new product, service or website with this CapCut. Here’s an example.
What’s Bowe Up To?
Our team is still basking in the glory of being named one of the Best Places to Work in Indiana for the third year in a row. How would we describe Bowe Digital? See for yourself by watching this video. We might make it look easy, but here is what ACTUALLY goes on behind the scenes when recording a video at Bowe Digital. We can help you make it look easy, too.
We’ll update you with new trends each month, so bookmark this page for future reference. If you want help incorporating trends into your marketing, contact Bradley Erb on our team at bradley@bowedigital.com. Learn more about our services at bowedigital.com.
They say a picture is worth a thousand words, but they never said you had to take the picture yourself. In today's digital age, images are a crucial component of your marketing. From blog posts and websites to social media and flyers, pictures can make the difference between someone stopping to look and read your content or scrolling by.
At Bowe Digital, we understand that many companies don’t have the resources or budget to hire a photographer or purchase premium stock photos (in this economy!?). When it comes to capturing original content of your team and customers, your iPhone can usually do the trick, but for the times you miss the photo op or can’t find an image that fits exactly what you’re looking for, there are other free alternatives! In this guide, we'll explore the best websites where you can avoid copyright issues and find high-quality images for free.
1. Unsplash: Unsplash is a treasure trove of high-resolution images that are not only stunning but also free to use for personal and commercial purposes. Whether you're working on a blog, website, or marketing campaign, Unsplash has you covered.
2. Pixabay: Pixabay is a versatile platform offering a wide variety of photos, illustrations and vector graphics. With a vast collection of high-quality images, it's a go-to choice for designers and content creators.
3. Pexels: Pexels is another top pick for free stock photos and videos. Its user-friendly search feature and extensive content library make it an excellent resource for all your visual needs.
4. Burst by Shopify: Burst is a fantastic resource for entrepreneurs and e-commerce enthusiasts. It provides high-resolution photos perfect for showcasing products and building business-related content.
5. Freepik: Freepik offers a massive selection of free vectors, photos and PSD files. While many resources are free, some may require attribution, so be sure to check the licensing terms.
6. Canva: Besides offering free images and illustrations, Canva provides a powerful design platform. This all-in-one solution is perfect for creating eye-catching visuals and marketing materials.
7. Gratisography: If you're looking for quirky and creative images that stand out from traditional stock photos, Gratisography has you covered. Their unique collection is a breath of fresh air.
8. Life of Pix: Life of Pix is the place to go for artistic and high-quality photos. These visuals are perfect for blogs, websites, and social media posts that demand something extra special.
9. Kaboompics: Kaboompics offers beautifully styled photography, making it an excellent resource for bloggers and social media enthusiasts. Their images can add a touch of elegance to your projects.
10. Reshot: For high-quality, non-stocky images that grab attention, Reshot is the place to explore. Their unique collection can make your projects stand out from the crowd.
11. Picjumbo: Picjumbo offers a diverse collection of free photos for personal and commercial use. With a wide range of categories, you're sure to find the perfect image for your project.
12. Public Domain Pictures: As the name suggests, this site is a goldmine for public domain images, meaning they're free for any use. It's a valuable resource for those who want to avoid licensing hassles.
It's important to remember that while these websites offer free images, licensing terms and attribution requirements may differ. If you plan to use the images for commercial purposes, it's essential to check the licensing terms and, when required, provide proper attribution to the creator.
Less words, more pictures! Start incorporating more eye-catching visuals into your marketing. Looking for something a little more custom? Contact Bradley Erb on our team at bradley@bowedigital.com. Learn more about our services at bowedigital.com.
Today, we're diving into the world of emoji marketing, where little icons have the power to clarify your messages and make your brand stand out amongst all the digital noise. Buckle up, because we're about to discover how these tiny symbols can pack a punch for your business.
The Emoji Explosion
Before we jump headfirst into emoji marketing, let's take a quick trip down memory lane. Remember when emojis were nothing more than cute smiley faces and hearts? Well, those days are ancient history. Emojis are now a part of our daily digital conversation. People don't just use them for fun; they use them to express their feelings and reactions, and even as substitutes for entire sentences.
Emojis: The Universal Language
Why are emojis so awesome for marketing? They speak a universal language. Whether you're chatting with someone in New York, Tokyo or Timbuktu, a 👍 can mean the same thing: "Good job!" or “Sounds good!” That universal understanding allows you to break down language barriers and connect with audiences from all corners of the globe.
Adding Flavor to Your Brand Voice
Emojis are like 🧂 for your content. They let you infuse 😆, 😮, or 😎 into your marketing messages and give more context to your audience so that nothing gets lost in translation. "I'm fine" with a 😀 feels worlds apart from "I'm fine" with a 😐, 😞. or even a 🙃.
Emojis allow your brand to be relatable and human. Whether you're a tech giant or a local bakery, emojis help you connect with your audience on a personal level. They're like the digital equivalent of a friendly nod and a warm smile.
Storytelling in Symbols
Emojis aren't just cute, they're tiny storytellers. 📖 When used creatively, they can convey complex narratives in the blink of an eye. Think about how Apple introduced its iPhone X with a single tweet featuring only the Face ID emoji. 🤳That one tiny image told a massive story – facial recognition, privacy and cutting-edge tech. No need for paragraphs of explanation; the emoji did the talking.
Standing Out in the Inbox
Now, let's chat about email marketing. We all know inboxes are crowded places, and making your email pop is a serious challenge. This is where emojis come to the rescue. According to this article, “The open rate of emails with emojis in the subject line is up to 56% higher compared to the plain subject lines.”
If you're promoting a flash sale, for example, try something like "Last Chance! 🏃♂️💨" The running emoji adds a sense of urgency, and the arrow emphasizes the need for speed. It's like a virtual kick in the pants, motivating your subscribers to open that email.
Hashtags and Emojis: A Power Couple
Hashtags and emojis go together like peanut butter and jelly. 🥪 Combining relevant emojis with your hashtags can give your posts a massive boost. Let's say you're sharing some fitness tips on Instagram. You could use #FitnessFriday along with emojis like 💪🏋️♀️ to increase your visibility and engage your audience.
The Emotion Connection
Emotions drive our decisions. When you use emojis that tap into the feelings your brand wants to evoke, you're creating a direct emotional connection–the secret sauce of branding. Not convinced that emojis can make that big of an impact? This article states, “44% of users are more likely to purchase products advertised using emojis.”
Emoji Surveys and Feedback
Want to get feedback from your audience? Make it fun with emoji surveys. Instead of asking for written reviews, ask your customers to rate their experience with a few choice emojis. For example, an e-commerce site could send out a survey asking, "How was your shopping experience today?" and include a row of emojis, from 😡 to 😃. It's quick, easy, and lets you gauge satisfaction instantly.
Challenges and Caution
Of course, like any marketing strategy, using emojis comes with some challenges. You need to know your audience well to ensure that the emojis you use resonate with them. Also, overusing emojis can make your content look unprofessional, so find the right balance.
And, remember that not all emojis are created equal. Some emojis might carry unintended connotations 😬, so do your research to avoid any potential mishaps.
Whether you're creating a social media post, sending an email or running a marketing campaign, emojis can be your secret weapon to getting more engagement. Need some help getting started? Contact Bradley Erb on our team at bradley@bowedigital.com. Learn more about our services at bowedigital.com.
