Bowe Digital is grateful for all of you during the last few months and takes immense pride in partnering with you. However, it’s time to get down to business, and that’s what we’re going to do today.

When customers of any kind start their search for products or services these days, most begin with one page -- Google. Google My Business (GMB) is a tool that can help all of us use search results to our advantage, and now is the time to take control of your Google My Business account if you haven’t already. COVID-19 has taught all of us the importance of quickly communicating changes to our customers, and a Google business listing is a great vehicle to easily do that.

Keeping your information up-to-date through GMB lets your customers know your current hours (Real estate never sleeps, but think about shops or restaurants), contact numbers, and special offers. You can add important images like a logo and photos to your account, and clients can add reviews. All of it will be included on Google for prospective clients to see. Important...yes! Free...yes!

Creating and claiming your profile is an important first step when getting started. The Google My Business page does an excellent job walking you through each portion of the process, but if you are looking for more specific, section-driven directions, check out How to Create, Claim and Verify Your Google Business Listing from ThriveHive.

After you have everything set up the way you like, it is important to circle back to your account at least once a month. It might be a good idea to add a reminder to your calendar. By updating your material consistently, you stay current for your customers. One last thing…while you’re fortifying your Google presence, you should ask for more reviews, too!

In an era where we Google everything, why would you risk missing a business opportunity when you can stay on top of things on the world’s most powerful search engine?