If an Olympic rugby player, a 6’10 professional basketball player and a con artist can learn how to dance, you can learn how to make trending videos on TikTok and Instagram Reels. Dancing with the Stars debuted last week to 4.97 million viewers; much of that viewership can be accredited to the show’s marketing. When this season’s stars, like Ilona Maher and Joey Graziadei, aren’t killing it on the dance floor, they’re killing it on social media. They have created more buzz for the show by participating in trends and giving a behind-the-scenes look at their experience. You can do the same for your business. Whether you're new to video marketing or a pro, now is the time to refresh your strategies and incorporate trends into your content.
Bowe Digital will be your partner. Although we don’t dance, we share an update on what’s trending each month on video and audio; all you have to do is get behind the camera. If you need help getting started on TikTok, check out our TikTok ebook. We also offer Studio Days, where our team will join you for 4 to 6 hours of video recording at a great price.
Can I Get Your Autograph Video Trend
Autographs aren’t just for celebrities and famous athletes, although we love this example from the Philadelphia Eagles. To participate in this trend, you’ll need to do some digging. Search Facebook and Instagram or phone a friend (or family member) to get your hands on old or embarrassing pictures of your co-workers. Then, print them out and film their reaction as you ask for their autographs or signatures, like this.
Upside Down Video Trend
People are literally getting flipped upside down to this audio clip all over social media. While we don’t necessarily recommend picking your co-workers up and flipping them upside down, you can still use this popular sound. Flip your products, mascot, equipment or other materials around the office (that can’t get hurt) instead.
You have over 30 minutes to hop on this trend, which can work for any business. Just think about the things that need to be done in a quick or timely manner, like a lunch break, getting your clients to put in an offer if you work in real estate, last-minute edits and more.
This one is for the yappers! We’ve seen this trend used a lot in POVs like “pov: you’re the personality hire,” “pov: you’re the office extrovert,” or “pov: you’re the yapper salesperson.” You can also use it as a fun way to promote that you or someone on your team spoke at a conference, gave a presentation or led a team meeting. Any instance where you talked a lot, worked a lot, like this example, or entertained your peers an exhausting amount can work.
We’re Gonna Do it Anyway CapCut Template
No matter how many times you tell your customers not to do something, there are certain things they will do anyway. Use this Capcut template to call them out (in a funny way). Check out this example about homebuyers. You can use it to highlight the things your company will do no matter what anyone says, too.
Sabrina Carpenter is getting a lot of attention for her new album Short n’ Sweet and her music video starring Jenna Ortega. This Capcut gives you a Taste of what it’s like. Use it to highlight something in your industry that could be described as having lots of trauma and being very insecure. Take fraudsters and scammers for example.
What’s Bowe Up to?
We’ve been traveling from coast to coast for conferences and industry events over the last several months, and everywhere we go, people keep asking about the custom stickers we put on our laptops. Well, we’re done gatekeeping. Bowe Digital’s laptop stickers are officially for sale on our website.
Whether you’re a
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or just need a daily reminder to
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We’ll update you with new trends each month, so bookmark this page for future reference. If you want help incorporating trends into your marketing, contact Bradley Erb on our team at bradley@bowedigital.com. Learn more about our services at bowedigital.com.
Every legend began as a rookie. With the help of this month's trends report, you can hit your videos out of the park and gain new fans for your business! The great thing about creating video content is that you don’t have to be a pro. Plenty of people who go viral on TikTok or Reels start out with few to no followers. Your main goal should be to create content that is authentic, relatable and entertaining. Everything else will come with time and practice.
Bowe Digital is here to coach you through this season on social media and every season after. We’ll be sharing an update on what’s trending each month on video and audio, and all you have to do is get behind the camera. If you need help getting started on TikTok, check out our TikTok ebook. We also offer Studio Days, where our team will join you for 4 to 6 hours of video recording at a great price.
The Only Thing That Can Calm Me Down Video Trend
We all get stressed at work. The question is who or what calms you down? You can participate in this trend with your favorite coworker or an office pet, like this example, or you can get more creative. Some people like @thatstheguyfromtiktok have put their twist on the trend, highlighting what things calm them down – like simply leaving the office or having a sweet treat.
Normalize Naming Your Kid After Something You Love Video Trend
From the Stormi Kardashians to the Malibu Barbie Paytas-Hacmons of the world, people are getting more creative when naming their children. This video trend tells us to throw out all the rules and normalize naming our kids after anything we love–no matter how ridiculous. Examples like this one can work for any industry, and the best part is you don’t even have to be in the video if you don’t want to be. Check out this example that uses pictures only. This trend is all jokes, but if you decide to name your next kid Bowe Digital, you won’t hear any complaints from us!
Remember, you never know how long a trend may last, so take a look at these past trends.
Is Somebody Gonna Match My Freak Audio
We’re all freaks in one way or another, and despite the somewhat scandalous song choice, this audio trend has become quite wholesome. Even Love on the Spectrum star Connor Tomlinson has used it. Check out his example. Then try lip-syncing the words yourself and add text over the top about one of your quirks. It can be anything you do differently than your coworkers or customers, in or outside of work.
Just Here For the Zipline Audio
If your company offers extra perks like a really great drink fridge or snack bar, catered lunch or a four-day workweek, this could be the perfect trend for you. The audio pokes fun at anyone showing up somewhere for the “wrong reasons,” so think about what motivates you to go to work other than the work itself and recruit one of your teammates to film it with you, like this.
It feels like we blinked, and it was June. This CapCut is a great way to commemorate the year so far, but you must act fast! All you have to do is gather one picture from each month of you and your team around the office, at conferences and events or team outings. Pro tip: The dates don’t have to be exact. After all, no one but you will know.
Be your own hype person and use this CapCut to show off something you’re an expert at or anything, small or big, that you’re proud of. Here’s an example.
What’s Bowe Up To?
Celebrating seven fantastic years of helping small businesses tell their stories through custom marketing. Shout out to all our supporters!! Here are seven things we’re proud of and doing differently this year:
We’ll update you with new trends each month, so bookmark this page for future reference. If you want help incorporating trends into your marketing, contact Bradley Erb on our team at bradley@bowedigital.com. Learn more about our services at bowedigital.com.
We all know the story of Cinderella. Or at least some version of it, whether it’s the 1950 original movie, a live-action remake like the 2015 Cinderella or the 2004 spin-off, A Cinderella story, featuring Hilary Duff.
Bowe Digital has come up with our own modern twist on Cinderella, and you’re the main character. Let’s set the scene. In every Cinderella story, there’s a ball, a dance or a party where everyone wants to be. In our story, that place is TikTok.
What is TikTok?
TikTok is a social media platform where people come from near and far to share and stream video content. And yes, it’s more than just teenagers dancing. Users on TikTok range from ages 10-50+. With over one billion active users, the application has become more popular than Snapchat, Pinterest and Twitter. You don’t need to know how to waltz to attend this ball. TikTok allows dialogue, music, sound bytes and more on every topic you can imagine, personal or professional. These short videos can be anywhere from 15 seconds to three minutes in length. The application is also being used as a search engine. TikTok now receives more daily searches than Google.
Why should you be on TikTok?
In this story, if you don’t join TikTok before the clock strikes 12, you’ll turn back into a pumpkin. By that we mean, you’ll lose some relevance because pumpkin is a seasonal flavor. As a business or professional, you want to stay relevant all year long. To do that, you may need to meet your customers where they are. Joining platforms like TikTok is a great way to expose your business to new audiences and younger generations and show that you are willing to adapt to changes and trends in social media. By joining now, you can stand out from your evil step competitors and win the affection of your charming customers.
You’ve seen it on Instagram and Facebook; both platforms are incorporating more videos. TikTok is the king of video. Other benefits of joining TikTok include its huge, growing audience, international audience and ease of connection. Users can easily comment, like and share your content. According to this Forbes article, “TikTok is also the social media platform with the most opportunities to ‘go viral.’”
Getting started on TikTok with examples
It only takes one good video to go from zero to hero on TikTok. This video of our team member Joe Pittman got nearly two million views after being posted by his church. Similar to Cinderella’s glass slipper, you need to find the content that fits. The four main types of content you should use to promote your brand are videos of you and your team, user duets, advertisements and influencer related content. It could be as simple as dueting a video and sharing your thoughts, like this example here from a home inspector. You could take a clever route using music clips like this real estate example here. You can showcase your team and office culture in a fun way like this example here. Your content should be relatable, fun and true to your brand. Using popular hashtags can help ensure your content reaches the right audience. Follow this guide from TikTok to create your first video, or lean on our team at Bowe Digital.
TikTok may be the key to you and your business’s happily ever after. Bowe Digital is your marketing fairy godmother, and we can help increase your presence on social media platforms including TikTok. We’ll help you come up with ideas, edit videos and more. Visit bowedigital.com to start.
